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Lori Marion
Strategy and product leader in Fintech and Consumer Finance
Lori Marion is the co-founder and CEO of Fade Technology Solutions, a San Francisco-based startup that specializes in shoppable video technology. This innovative platform allows viewers to purchase products they see in video content directly from their screens, thereby enhancing the shopping experience while watching television or streaming services. Marion and her co-founder, Michelle Perkins, developed this technology to streamline the purchasing process for consumers who often search for products during their viewing experiences.12
Professional Background
Lori Marion has over 20 years of experience in brand strategy and product management. Before founding Fade, she held significant roles at major companies including PayPal, Wells Fargo, Electronic Arts, and Sony. Her expertise spans various sectors, particularly in fintech and consumer finance14 .
Fade Technology Solutions
Under Marion's leadership, Fade Technology Solutions aims to revolutionize how consumers interact with advertisements and products during video content. The technology integrates shoppable tags that appear at strategic moments in shows or ads, allowing users to click and add items to a universal cart for later purchase. This approach not only benefits consumers by providing a direct path to purchase but also offers retailers a new avenue for exposure on large screens.13
Recognition and Initiatives
In 2022, Marion and Perkins participated in the Comcast NBCUniversal LIFT Labs Accelerator, which supports startups focused on immersive technology. This program has provided them with valuable connections and resources to further develop their business model and expand their reach within the entertainment industry.23
Marion's commitment to innovation in the tech space, particularly as a member of an underrepresented community, highlights her role as a leader in the evolving landscape of shoppable media.2
Highlights
Looking back over the last few years, investors said...
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Programming IP will never be shoppable. Who wants that on their content? We will pass.
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I just don't see that happening in premium content, and we manage most of the talent and talent-led brands. Pass.
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Ads will never change. They will never be shoppable. We’ll pass.
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Creators don’t want to be on TV. They live on social media. I'm going to have to pass.
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We don't invest in monetization strategies. Good luck.
🍰 The latest move in monetization is Ryan's World the Movie: Titan Universe Adventure. The small, unfunded project will debut on Aug. 16th on more than 2,000 screens across the US. According to Bloomberg, "What started as a small YouTube channel featuring videos at home now spans multiple YouTube channels, streaming services, and toys." It's now taking a page from Taylor Swift and doing what I think I said—replicating an unfortunately very doable strategy.
📽 The movie is part of a trend of YouTube channel creators looking to Hollywood to increase or sustain revenues. It's also an excellent way to balance the amount of unscripted content on streaming platforms. #UniversalPictures is producing a movie about Cocomelon, the No. 1 kids' animated property on YouTube and #Netflix. The $100M price tag for Jimmy Donaldson, also known as #MrBeast, brings a new game show in collaboration with Amazon MGM Studios. Not to mention a likely ad-heavy strategy by Prime to capitalize on the multi-generational audience.This show is projected to bring many of Donaldson's estimated 390M combined global followers to the premium streaming platform.
💰 A boost for monetization: Perhaps there is a slight desire to be on TV and in theaters, or, as Bloomberg points out, theater chains are searching for products, especially titles aimed at kids.Ticket sales are down 10% this quarter. Last year's Hollywood strikes upset the entire pipeline of new projects, and this move can only be good for tickets and concessions.
And about Fade: Thank goodness our investors saw the need for an engagement and retention monetization solution that enables shoppable and interactive experiences wherever viewers are. Starting with the shoppable video Home Screen. Contact Fade to learn more about our solutions and partnerships.
We know that technology, content, the culture and commerce are inextricably connected to viewer behaviors in the livingroom and wallet. But its when Luxury brands go beyond ads into premium content to drive deeper connected experiences with fans who love them is what makes these Fade Technology's ...
Words of the Day:
"The move comes as the fashion industry becomes increasingly linked to the entertainment industry, with the presence of stars like Beyonce, Zendaya and Rihanna adding buzz to fashion shows and LVMH label Louis Vuitton bringing in Pharrell Williams to head menswear designs."
#CAA #streamingtv #shoppablevideo #interactivevideo #agency #culture #lvmh #gucci
