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Lori Riggs

Division Vice President of Enterprise Marketing at Kindred Healthcare

Lori Beaton Riggs is currently the Vice President of Marketing at LifePoint Health, a leader in community-based healthcare.1 She has extensive experience in healthcare marketing, with a career spanning over 15 years in various leadership roles.1

Career Highlights

  • Current Role: Vice President of Marketing at LifePoint Health (since December 2021)1
  • Previous Positions:
    • Division Vice President of Enterprise Marketing at Kindred Healthcare (July 2018 - December 2021)12
    • Senior Director of Enterprise Marketing at Kindred Healthcare (November 2012 - July 2018)1
    • Director of Marketing at Kindred Healthcare (September 2010 - November 2012)1
    • Marketing Manager at Norton Healthcare (March 2006 - September 2010)1

Expertise

Lori is known for her expertise in:

  • B2B and B2C marketing and advertising
  • Digital strategy and content marketing
  • Marketing automation and technology implementations
  • Search and social media campaigns
  • Marketing analytics and ROI measurement13

Achievements

  • Winner of the Marketo Revvie Award in 2017 for revenue growth and engagement through email marketing1
  • Finalist for the Marketo Revvie Award in 20151
  • Featured in Forbes and Forrester case studies for digital marketing initiatives1
  • Named one of the Top 100 Marketing & Advertising Influencers in Louisville in 20171

Education

Lori holds an M.A. and B.A. in Communication with a focus on marketing ROI.13

Highlights

INTERNATIONAL WOMEN'S DAY: Louisville mentors on Kamala Harris's inspirational rise - Louisville Business First - Louisville Business First
Q&A: Louisville Business First's Mentoring Monday participants on finding the right mentor - Louisville Business First - Louisville Business First

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Location

Louisville, Kentucky