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Lori Smith

VP at ZOOM Marketing

Lori Smith is the Vice President at ZOOM Marketing, a position she has held since December 2016.2 She is a seasoned marketing professional with over 20 years of experience in brand marketing, specializing in developing data-driven positioning strategies for tech companies.2

Lori leads market research and creative direction for clients ranging from startups to Fortune 500 companies, including notable names such as Snowflake, ThoughtSpot, Fivetran, and FloQast.2 She is known for her ability to create compelling stories that resonate with target audiences and drive business growth.

Before becoming Vice President, Lori served as the Director of Client Services at ZOOM Marketing from December 2011 to December 2016.2 In this role, she contributed to 10% agency revenue growth and expanded ZOOM's service offerings.2

Lori describes herself as a strategic thinker, creative catalyst, and detail-oriented manager.2 She has a unique background that combines marketing expertise with a passion for music and songwriting.1 This blend of skills allows her to bring a creative edge to her work in market positioning and storytelling for tech companies.12

At ZOOM, Lori is responsible for developing positioning strategies, conducting market research, and overseeing the production of various marketing materials such as sales presentations, positioning guides, and content plans.2 She also contributes to ZOOM's thought leadership content and promotes it through the company's website and social media channels.2

Related Questions

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Lori Smith
Lori Smith, photo 1
Lori Smith, photo 2
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Location

Oakland, California, United States