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Lori Strelow
Director of Strategic Marketing Operations
Professional Background
Lori Strelow is a distinguished marketing professional with a rich background in strategic marketing operations, public affairs, and communications specifically within educational and healthcare sectors. With over a decade of experience, Lori currently serves as the Director of Strategic Marketing Operations at UW Health, where she plays a pivotal role in shaping the institution's marketing strategies to enhance community engagement and improve patient outreach. Her expertise in integrating marketing initiatives with the operational goals of healthcare has led to successful campaigns that inform and educate the public.
Before her current role at UW Health, Lori excelled as a Senior Public Affairs Specialist at the University of Wisconsin Department of Medicine. In this position, she was responsible for managing and overseeing communication strategies that effectively communicated complex medical information to diverse audiences. Her innovative approach in public affairs has not only built awareness but also fostered trust between the medical department and the community it serves.
Lori's marketing communications expertise can also be seen in her previous roles as Director of Marketing Communications at the University of Hawaii Cancer Center and the University of Wisconsin-School of Veterinary Medicine. In these positions, she developed comprehensive marketing strategies that promoted research initiatives and educational programs, demonstrating her ability to transcend geographical and institutional boundaries.
Additionally, her early career as an Art Director at the Wisconsin School of Business showcased her creative talents and understanding of visual communications. This background in design has profoundly influenced her approach to marketing, allowing her to craft compelling narratives that resonate with various audiences.
Education and Achievements
Lori’s academic journey began at the University of Wisconsin-Madison, where she first pursued a Bachelor’s degree in Journalism at the prestigious School of Journalism and Mass Communication. Here, she honed her skills in effective communication and storytelling, which have served as the cornerstone of her professional achievements. With a passion for visual storytelling, she furthered her education by obtaining a Master’s degree in Design and Visual Communications, Art at the same institution. This combination of journalism and design perfectly equipped her to address the dynamic challenges of modern marketing.
Her dual educational background in journalism and design has not only provided her with robust analytical skills but also allowed her to understand and appreciate the importance of aesthetics in communication. Lori effectively marries creativity with strategy, enabling her to deliver marketing solutions that are both visually engaging and tactically effective.
Achievements
Throughout her career, Lori Strelow has achieved significant milestones that underscore her leadership in marketing and communications. At UW Health, she has led various impactful marketing campaigns that have significantly increased patient awareness and engagement, demonstrating her ability to connect with the community.
At the University of Hawaii Cancer Center, she was instrumental in enhancing the center's visibility and brand recognition, making strides in cancer research communication which is crucial in public health advocacy. Her efforts were essential in building strong relationships with stakeholders, ensuring that vital research information reached those who needed it most.
Recognizing her innovative approach to marketing communications, Lori has received various accolades throughout her career. She is known not only for her skillful execution of campaigns but also for her ability to drive results that align with organizational goals, reinforcing the importance of strategic planning within the realm of marketing.
In sum, Lori Strelow exemplifies a blend of creativity and strategic insight, having established herself as a leader in marketing and public communications within the healthcare and academic sectors. Her dedication to her work and her innovative spirit continues to make a lasting impact in her field.
