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Lori Turner-Wilson

Professional experienced in marketing and communications

Lori Turner-Wilson is the CEO and Founder of RedRover Company, a position she has held since January 2006.1 With the LinkedIn username "redrover", she is based in the Memphis Metropolitan Area.1

Professional Experience

Prior to founding RedRover Company, Lori Turner-Wilson had an extensive career in marketing and communications:

  • VP of Employee Communications at First Tennessee Bank (2003-2005)
  • Director of Target Marketing at Hilton Hotels Corporation (2000-2003)
  • Vice President of Marketing at FNBC Bank (1998-2000)
  • Senior Director of Communications at TCBY and Mrs. Fields Franchising (1995-1998)1

Professional Reputation

Lori is known for her high energy and innovative approach to marketing. She is described as "constantly thinking about and creating new approaches to gaining and maintaining market share for her clients".1 This suggests that she brings a dynamic and creative perspective to her role as CEO of RedRover Company.

RedRover Company, under Lori's leadership, appears to be focused on sales and marketing strategy. The company describes itself as providing "Marketing Results. Guaranteed." and is based in Memphis, TN.2

Highlights

Jul 24 · linkedin

🙌 ❗ 🎉 ❤️ I am feeling SO GRATEFUL today! Gino Wickman with EOS Worldwide and author of Traction -- which sold millions of copies -- has endorsed my book! 🙌 ❗ 🎉 ❤️

“The B2B Marketing Revolution distills complex marketing challenges into a clear, actionable framework for success. An essential read for leaders seeking strong, predictable marketing outcomes.” – Gino Wickman

If you've read Traction, then you know the story of the donkey (copied below) and how important the principal is in business and life. I sent him the thank you gift pictured as a result. His philosophies on scaling a company are a huge part of the RedRover Sales & Marketing Strategy story.

“A mother, her young son, and their donkey are taking a long journey through the countryside. The mother is riding the donkey with the son walking alongside as they enter a village. All of a sudden, the village people gather and start stoning them. The pair run away and manage to escape. The mother is dumbfounded, and as they approach the next village, she thinks, “Maybe they thought it was inappropriate to have the son walk”, so they switch places and prepare to enter. But once again, they’re stoned by the village people. At a total loss, she thinks, “Maybe it’s the donkey. Maybe they worship donkeys in this country.” So before entering the next village, they decide to pick up the donkey and carry it, but it proves so heavy that as they cross a bridge, the donkey falls over the side, lands in the river, and drowns. What’s the morale of the story? If you try to please everyone, you’re going to lose your ass.”

You can buy my book here: https://amzn.to/4fex0iV

Thanks, Gino, for your generosity!! I'm am blown away.

Jun 24 · linkedin

A big giant THANK YOU to everyone who came out for my book launch last week! "The B2B Marketing Revolution(TM)" has officially launched, is out in the wild and hit Amazon's International #1 Best Seller list in its first week!

I am so honored by everyone who has supported RedRover Sales & Marketing Strategy's journey and made this book possible. I am deeply grateful to my fellow pack members at RedRover who galvanize me daily with their unending talent, tireless dedication, and desire to win for our clients. This book is inspired by our entire pack -- past and present -- and their unrelenting pursuit of excellence -- with special contributions from Julianne Watt and Jee Vahn Knight. Jee and Juli, you know there's no one I'd rather be in the foxhole with than you.

I also have a deep appreciation for Gino Wickman, author of one of the best-selling business books of all time -- Traction. Gino's entrepreneurial operating system (EOS Worldwide) has guided the growth and expansion of RedRover, and I am deeply honored by his endorsement. I'm equally humbled by my colleagues and local business leaders who offered testimonials for the book, including JW Gibson, Buck Brown, Jack Sammons, Bently Goodwin, Robert Davies, MBA, C-CISO, MCMI, Preston Brown, Lee Harris, Glenn Malone, and Chuck Hogan. Buck and JW, your incredibly kind and generous opening remarks made the book launch a day I'll never forget.

To all my Vistage peers over the years, including my Memphis Vistage Chair Bently, your clear-eyed perspectives and radical candor have been invaluable. You are a huge part of our story. Thank you for your friendship and accountability.

Thanks to Novel for hosting; long live the independent bookstore! I signed a few extra copies of the book that are on the shelves at Novel (in Memphis), if you missed the book signing event.

Much appreciation to Ellie Shefi my publisher. I would have never hit the international best seller list without you and your team!

Thanks to Tammie Ritchey and Ziba Rector for your support as always, friends.

And last but not least, thanks to my incredible mother who absolutely refused to let surgery stand in her way of attending. If you're wondering where my determination comes from, now you now.

Get your copy of "The B2B Marketing Revolution(TM)" today on Amazon: https://a.co/d/9ilOCLj

Explore more: https://lnkd.in/gVbBniV2 B2BMARKETINGREVOLUTION.COM MARKETINGTOOLSFORYOU.COM LORITURNERWILSON.COM #InternationalBestseller #B2BMarketingRevolution #MarketingStrategy #MarketingSuccess #RedRoverCompany #InternationalBestseller #B2BMarketingRevolution #MarketingStrategy #MarketingSuccess #RedRoverCompany

Related Questions

What inspired Lori Turner-Wilson to start RedRover Company?
How has Lori Turner-Wilson's career evolved over the years?
What are some notable achievements of RedRover Company under Lori Turner-Wilson's leadership?
What makes RedRover Company unique in the industry?
How does Lori Turner-Wilson maintain market share for her clients?
Lori Turner-Wilson
Lori Turner-Wilson, photo 1
Lori Turner-Wilson, photo 2
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Experience

CEO/Founder at RedRover Company since January 2006
VP Employee Communications at First Tennessee Bank (2003 - 2005), Director of Target Marketing at Hilton Hotels Corporation (January 2000 - January 2003), Vice President Marketing at FNBC Bank (Januar at TCBY and Mrs. Fields Franchising (January 1995 - January 1998)

Location

Memphis Metropolitan Area