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Lori Braden
Strategic Marketing Branding Communications Web & Social Media
Lori (Ward) Braden is the Managing Director at Attolon Partners LLC, an executive search firm specializing in senior-level accounting, finance, and technology positions, located in Philadelphia, Pennsylvania.1 She is a "Results-driven Marketing Expert" with skills as a "Brand Champion, Team Builder, Corporate Storyteller, Project Leader & Problem Solver".1 Lori graduated from La Salle University with a BA in Communication, concentration in Advertising and Public Relations, Magna Cum Laude.1
Her previous roles and accomplishments include:
- Managing Director at Attolon Partners LLC (April 2022 – Present): Connects top talent with career opportunities.1
- VP, Marketing & Communication at Pennsylvania Institute of CPAs (PICPA) (January 2006 – April 2022): Launched a new department to develop and enforce brand standards, ensure consistent messaging and coordinate marketing efforts. She managed a team of 10 creative professionals and oversaw the implementation of marketing technology.1 According to ProPublica, her salary was $177,601.2 Key achievements include:
- Launching a continuing education discount program that generated significant revenue.1
- Creating a learning on-demand video platform that generated $40,000 in three months.1
- Implementing conversion capture automation that found $41,000 in abandoned cart revenue in the first seven months.1
- Leading a rebranding effort for the 125-year-old organization.1
- Manager of Marketing & Conference Planning at Pennsylvania Institute of CPAs (PICPA) (March 2003 – January 2006): Developed an integrated marketing plan to promote events, resulting in a 10 percent increase in registrations. She also played a direct role in developing, executing, and managing the P&L for 17 major events.1 Key achievements include:
- Championing the launch of the webinar product line that has since become one of PICPA’s most profitable lines of business.1
- Launching two in-person events for underserved audiences, bringing in $50,000 in new revenue.1
- Overhauling email marketing strategy by segmenting audiences based on behavior and interests.1
- Marketing & Communications Specialist at Strategic Management Services (SMS) (March 1998 – March 2003): Developed acquisition and retention campaigns for attendees and exhibitors and achieved a 319% growth in exhibitor booth sales in five years.1 Key achievements include:
- Initiating and managing online promotion of trade show advertising and sponsorship opportunities, resulting in a 54% ad revenue increase.1
- Prepping and producing a daily newspaper that was distributed on the trade show floor.1
Lori has licenses and certifications in InBound Marketing from HubSpot Academy, a Certificate of Marketing Excellence from Saint Joseph's University, and Advanced Google Analytics from Google Digital Academy (Skillshop).1 Her LinkedIn username is loribraden.1
