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Lori Braden

Strategic Marketing Branding Communications Web & Social Media

Lori (Ward) Braden is the Managing Director at Attolon Partners LLC, an executive search firm specializing in senior-level accounting, finance, and technology positions, located in Philadelphia, Pennsylvania.1 She is a "Results-driven Marketing Expert" with skills as a "Brand Champion, Team Builder, Corporate Storyteller, Project Leader & Problem Solver".1 Lori graduated from La Salle University with a BA in Communication, concentration in Advertising and Public Relations, Magna Cum Laude.1

Her previous roles and accomplishments include:

  • Managing Director at Attolon Partners LLC (April 2022 – Present): Connects top talent with career opportunities.1
  • VP, Marketing & Communication at Pennsylvania Institute of CPAs (PICPA) (January 2006 – April 2022): Launched a new department to develop and enforce brand standards, ensure consistent messaging and coordinate marketing efforts. She managed a team of 10 creative professionals and oversaw the implementation of marketing technology.1 According to ProPublica, her salary was $177,601.2 Key achievements include:
  • Launching a continuing education discount program that generated significant revenue.1
  • Creating a learning on-demand video platform that generated $40,000 in three months.1
  • Implementing conversion capture automation that found $41,000 in abandoned cart revenue in the first seven months.1
  • Leading a rebranding effort for the 125-year-old organization.1
  • Manager of Marketing & Conference Planning at Pennsylvania Institute of CPAs (PICPA) (March 2003 – January 2006): Developed an integrated marketing plan to promote events, resulting in a 10 percent increase in registrations. She also played a direct role in developing, executing, and managing the P&L for 17 major events.1 Key achievements include:
  • Championing the launch of the webinar product line that has since become one of PICPA’s most profitable lines of business.1
  • Launching two in-person events for underserved audiences, bringing in $50,000 in new revenue.1
  • Overhauling email marketing strategy by segmenting audiences based on behavior and interests.1
  • Marketing & Communications Specialist at Strategic Management Services (SMS) (March 1998 – March 2003): Developed acquisition and retention campaigns for attendees and exhibitors and achieved a 319% growth in exhibitor booth sales in five years.1 Key achievements include:
  • Initiating and managing online promotion of trade show advertising and sponsorship opportunities, resulting in a 54% ad revenue increase.1
  • Prepping and producing a daily newspaper that was distributed on the trade show floor.1

Lori has licenses and certifications in InBound Marketing from HubSpot Academy, a Certificate of Marketing Excellence from Saint Joseph's University, and Advanced Google Analytics from Google Digital Academy (Skillshop).1 Her LinkedIn username is loribraden.1

Highlights

Aug 6 · picpa.org
When Building Your Brand Start with What Makes You Uniquely You
Jul 16 · grantthornton.com
Grant Thornton's Matt Melinson named president of the ...
Sep 3 · facebook.com
Lori Braden, vice... - Pennsylvania Institute of CPAs - PICPA

Related Questions

What are some of Lori (Ward) Braden's most notable achievements at PICPA?
How did Lori (Ward) Braden contribute to the rebranding of PICPA in 2008?
What strategies did Lori (Ward) Braden use to launch the continuing education discount program at PICPA?
Can you provide more details about the learning on-demand video platform Lori (Ward) Braden launched?
What role did Lori (Ward) Braden play in the implementation of the MarTech stack at PICPA?
Lori Braden
Lori Braden, photo 1
Lori Braden, photo 2
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Location

Philadelphia, Pennsylvania