Sign In

Lori Wizdo

One-time marketing analyst, researcher, advisor, and executive (now retired).

Lori Wizdo is a seasoned marketing analyst and executive, currently serving as the Vice President and Principal Analyst at Forrester Research. Based in Philadelphia, Pennsylvania, she specializes in B2B marketing strategies and has a reputation for advising marketing executives on how to effectively engage with customers.

Professional Background

  • Current Role: Vice President, Principal Analyst at Forrester Research, where she focuses on B2B marketing.
  • Expertise: Wizdo emphasizes the importance of customer-centric approaches in B2B marketing, advocating for making buyers partners rather than mere targets. Her insights have been featured in various publications, highlighting trends and best practices in the industry.45

Contributions and Influence

Wizdo's work at Forrester includes writing and conducting research that aids B2B marketing leaders in navigating complex market dynamics. She has been vocal about the need for businesses to adapt to changing customer expectations and behaviors.4

Social Media Presence

Wizdo is active on LinkedIn and Twitter, where she shares her thoughts on B2B marketing trends and engages with industry peers. Her LinkedIn profile can be found under the username loriwizdo.13

Recent Updates

As of April 2024, Lori Wizdo announced her departure from Forrester Research, marking a significant transition in her career.2

Highlights

Aug 28 · linkedin

I am sure J.D. Vance is ok with this, because the boy in question was the biological child of the mother and father who were BOTH with him when this happened. I don't really think it's 'ok' but then I am both childless and catless, so my opinion doesn't really matter. https://lnkd.in/g4i4cKyx

Aug 22 · linkedin

Want to see your LinkedIn profile get brutally roasted? Click here… https://liroast.web.app/ ☠️ (you might have to try a few times, it's getting pretty popular).

Related Questions

What are some of Lori Wizdo's most notable research papers at Forrester?
How has Lori Wizdo's career evolved since her retirement from Forrester?
What are Lori Wizdo's key insights on B2B marketing strategies?
How does Lori Wizdo's approach to B2B marketing differ from other analysts?
What are some of the most popular posts by Lori Wizdo on LinkedIn?
Lori Wizdo
Lori Wizdo, photo 1
Lori Wizdo, photo 2
Add to my network

Location

Philadelphia, Pennsylvania, United States