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Lori Yurika Riser
Product Marketing Leader @ Meta | MBA
Lori Yurika Riser is the Product Marketing Lead for the WhatsApp Business App at Meta, with a focus on revenue generation and value creation for over 200 million small business users.
With a robust background spanning over 12 years in product marketing, consulting, and strategy, Lori brings a global perspective and customer-centric approach to developing innovative products and services.
At Meta, she has spearheaded various initiatives, including the launch of commerce experiences on WhatsApp Business and key monetization features like Premium subscription and Marketing Messaging.
Additionally, Lori leads the Japanese@Meta employee resource group, driving Asian & Pacific Islander (API) inclusion and community with over 500 members.
She holds an MBA from Yale School of Management and a BA in International Economics and Japanese from UCLA, underscoring her academic prowess and diverse skill set.
Lori has a strong educational foundation, including training in business plan writing, market research, and financial analysis from the Japan Market Expansion Competition (JMEC).
Her linguistic abilities extend to fluency in both English and Japanese, further enhancing her capabilities in international contexts.
Throughout her career, Lori has held various impactful roles at renowned organizations such as PayPal, SYPartners, Deloitte, and Bloomberg LP, showcasing her versatility and expertise in marketing, strategy, and product management.
Formerly a Product Marketing Lead for WhatsApp Business App Monetization and Product Marketing Manager for WhatsApp Commerce at Meta, Lori has demonstrated her proficiency in driving successful product launches and marketing strategies.
As a featured speaker at Product School and with experience in diverse roles encompassing global product marketing, small business products, and consumer experiences, Lori has a rich professional background that fuels her innovative approach to product marketing.
Her tenure at Meta highlights her contributions to critical projects like product catalog enhancements, Shops on WhatsApp, and initiatives to enhance API inclusion and community within the organization.
Overall, Lori Yurika Riser is a seasoned professional with a wealth of experience, a strong educational foundation, and a proven track record of delivering results in product marketing, strategy, and business development.
