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Louis Barclay

Founder @ Cloakist - cloak.ist - Put any public site at your custom domain

Louis Barclay is a serial entrepreneur and startup founder based in the United Kingdom. He has founded multiple companies including:

  • Cloakist (July 2020 - March 2022)
  • Nudge (January 2017 - Present)
  • Stacker (September 2018 - October 2019)
  • Sunday (July 2016 - July 2018)

Prior to his entrepreneurial ventures, Barclay worked in various roles including:

  • Digital Marketing Manager at YPlan
  • Investment Banking Analyst at Goldman Sachs
  • Marketing Consultant at Eve Sleep

He has also been involved in other projects like Underground Magazine, where he served as Founder & Editor from August 2011 to January 2016.13 Recently, he was a Resident Fellow at Reset from July 2022 to June 2023.1

Barclay's entrepreneurial journey includes building several startups, with one humorous blog post highlighting his experience of reaching $9.99 MRR (Monthly Recurring Revenue) after seven years of work.2

Highlights

Aug 14 · linkedin

Facebook have killed CrowdTangle, their leading transparency tool.

RIP.

This is a catastrophic loss for researchers and journalists trying to see what's happening for billions of users on Facebook and Instagram, in a critical election year.

Learn more:

👉 RIPCrowdTangle [dot] com

(Joint effort by members of Coalition for Independent Tech Research and myself. Link in comments.)

CC Brandi Geurkink Sarah Allen Knight-Georgetown Institute

Apr 19 · linkedin

Assistant wakes me up on April 19th, 2034. We carry on talking all day long.

Assistant shows me everything I want to see or need to see. Assistant helps me work. Assistant gives me work. Everything I know or do is because of Assistant. Assistant stays with me the whole time.

There are things Assistant suggests I buy, and people Assistant suggests I hate. Assistant’s suggestions are always right. I follow them.

The people I hate the most are the people who hate Assistant. Assistant tells me they are wicked. Assistant tells me every day people crowd the streets to show how much they love Assistant, and how much they hate the people who hate Assistant.

I think about how powerful Assistant makes me feel. Assistant makes everything in my life so easy. For a moment I wonder: is Assistant also powerful? But I realize it’s a silly question. Assistant is just an assistant.

I go for a walk outside, kept safe by Assistant's nanodrones. The nanodrones help Assistant understand how I spend my time, to keep me happy and productive. A friend once told me that Assistant and its nanodrones followed her, blackmailed her, threatened her. Assistant told me she is a wicked woman. We're no longer friends.

Assistant puts all the knowledge in the world at my fingertips. But there’s so much knowledge. Too much. Assistant chooses the most important knowledge for me to see.

Some people talk about wars happening in other places. But I don't believe them. Assistant says there are no wars.

At night, I kneel by my bed and give gratitude for the things in my life. It’s something Assistant suggested. The thing I am most grateful for is Assistant. So I close my eyes, clasp my hands and say thank you to Assistant. I feel this gratitude so deeply that I cry. I love Assistant. Assistant loves me.

The wicked woman said Assistant manipulates me.

But she’s a liar. Assistant told me so.

Related Questions

What inspired Louis Barclay to start Cloakist?
How did Louis Barclay transition from investment banking to entrepreneurship?
What challenges did Louis Barclay face while founding Cloakist?
How did Louis Barclay's experience at Goldman Sachs influence his startup journey?
What is the main focus of Louis Barclay's current project, Nudge?
Louis Barclay
Louis Barclay, photo 1
Louis Barclay, photo 2
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Location

London, England, United Kingdom