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Louisa Nicholls

Engaging E-commerce and Digital leader

Louisa Nicholls is a seasoned e-commerce specialist with over 10 years of experience, particularly focused on Digital Marketing, Social Media, and Trade Marketing.

She has held leadership positions at John Lewis, a major retailer in Europe, overseeing areas such as E-commerce/Online Trading, Digital Content Creation, Online Merchandising, and Omni-channel propositions.

With a strong background in e-commerce, marketing, trading, and strategy, Louisa has contributed to delivering annual online turnover of around £3bn for John Lewis.

Her expertise spans various product categories including Beauty, Home, Tech, Fashion, and Nursery.

Louisa excels in leading teams through web re-platforms, search projects, brand relaunches, and go-to-market strategies, showcasing strong leadership in managing performance, commercial teams, and brand salience.

She is skilled in leading highly matrixed squads and sprints, engaging stakeholders, driving strategic change with a customer-centric approach, and developing people through a culture of high performance and ownership.

Louisa has actively participated in major retail events and conferences as a keynote speaker, panellist, and advisory board member in the UK and Europe, as well as moderating senior director gatherings in London.

Her educational background includes A levels from Brigidine School, a Retail Leadership summer school program at the University of Oxford, and a BSc Hons in Retail Management from the University of Surrey.

Louisa Nicholls
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Location

London Area, United Kingdom