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Louise Howell

Marketing Manager - Suncoast Casino, Hotels and Entertainment at Tsogo Sun

Louise Howell is a seasoned marketing professional with extensive experience in the casino and hospitality industry. She served as the Marketing Manager for Suncoast Casino, Hotels and Entertainment at Tsogo Sun from April 2011 to December 2021, a role she held for 10 years and 9 months.1 In this position, she was responsible for leading and managing all marketing plans and activities for casino operations, directing a team of over 40 staff members, and managing various budgets including marketing, Casino FreePlay, and payroll.1

During her tenure at Suncoast Casino, Howell's responsibilities included:

  1. Developing and implementing operational marketing strategies
  2. Overseeing promotional activities and revenue-generating initiatives
  3. Managing customer service and guest experience
  4. Coordinating events and driving footfall to the property
  5. Implementing communication and advertising strategies

Prior to her role as Marketing Manager, Howell held other positions within Tsogo Sun, including Promotions and Events Manager at Suncoast Casino from February 2009 to March 2011.1

Currently, Louise Howell is working as a Marketing Specialist at Tradeweb, a global operator of electronic marketplaces, where she implements integrated marketing programmes for Tradeweb's marketplaces in UK, Europe, and APAC.1

Throughout her career, Howell has demonstrated expertise in developing targeted campaign strategies, digital brand and marketing development, team leadership, and partnership negotiations.1

Highlights

Goby Returns to Suncoast

Related Questions

What are some of the key marketing strategies Louise Howell implemented at Suncoast Casino?
How did Louise Howell's role at Tradeweb differ from her role at Tsogo Sun?
What specific achievements can be attributed to Louise Howell during her tenure at Suncoast Casino?
How did Louise Howell's experience in the retail industry influence her approach to marketing in the hospitality sector?
What challenges did Louise Howell face while managing the marketing team at Suncoast Casino?
Louise Howell
Louise Howell, photo 1
Louise Howell, photo 2
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Location

Durban Area, South Africa