Sign In

Lowell Berg

Director, Premium & Ticket Sales - Moody Center at Oak View Group

Professional Background

Lowell B Berg is a seasoned professional in the sports and live entertainment industry, currently serving as the Director of Premium & Ticket Sales at Oak View Group (OVG). Founded in 2015 by Tim Leiweke and Irving Azoff, OVG has quickly grown to become the largest developer of new arenas in the world, with over $4.5 billion in projects under development across various cities such as Seattle, Austin, and Milan. Berg plays a pivotal role in OVG's mission to positively disrupt the status quo within the industry by enhancing the live experience for fans and clients alike. Prior to his current position, Lowell held several key roles in ticket sales and service, honing his expertise in building relationships and driving sales growth.

Berg’s career trajectory showcases his commitment to the sports sector. Before joining OVG, he served as the Director of Ticket Sales & Service at The University of Texas at Austin, where he led a dedicated team to optimize customer experience and elevate ticket sales. His time at IMG Learfield Ticket Solutions as General Manager of Ticket Sales for Penn State Athletics was marked by innovative strategies and successful campaigns that significantly increased revenue and fan engagement.

Berg began his illustrious career as an Account Executive at Syracuse Athletics, where he quickly learned the ins and outs of ticket sales and the importance of fostering relationships with fans. In addition to his roles at various prestigious organizations, he has also contributed to the Columbus Blue Jackets as a Seasonal Inside Sales Representative and gained invaluable experience in marketing as a Marketing Associate at Ohio University Athletics.

Education and Achievements

Lowell B Berg graduated from Ohio University in 2012 with a degree in Sport Management, Business Administration, and Sales. His academic background has provided him with a strong foundation in the business aspects of sports management and sales strategies. This education has served him well in his career, propelling him into various sales roles and eventually into leadership positions.

Throughout his career, Berg has consistently demonstrated his commitment to excellence and innovation. His experience at OVG and prior roles showcases his ability to develop strategies that resonate with fans and enhance their experiences while attending live events. Under his leadership, the teams he has managed have gained recognition for their world-class operations and superior service, proving himself as a valuable asset to every organization he has been a part of.

Contributions to the Industry

As a forward-thinking leader at Oak View Group, Berg is instrumental in reshaping the landscape of the live entertainment industry. His approach to ticket sales and customer service emphasizes the importance of understanding client needs and preferences, ensuring that every event is memorable for fans and fulfilling for the organizations. With a focus on strategic execution, Berg helps navigate the complexities between the “What If” and “How To,” fostering an environment where innovative ideas can thrive.

One of the hallmarks of Berg’s leadership is his commitment to collaboration among diverse teams within OVG. By harnessing the collective wisdom and experience of seasoned industry veterans, he ensures the organization not only meets but exceeds expectations, thereby setting new standards in the industry. The organization’s philosophy of viewing the industry through the lens of a fan aligns perfectly with Berg's beliefs, fueling his drive for continual improvement in the live experience.

Achievements

Lowell B Berg has achieved consistent success in ticket sales throughout his career. His leadership at The University of Texas at Austin resulted in significant improvements in ticket sales and customer satisfaction, establishing a model for success that has been replicated in other organizations. At Penn State Athletics, Berg's innovative ticket sales strategies led to record-breaking revenue performances, reinforcing his reputation as a leader in ticket operations and sales strategy.

With his extensive experience across various organizations, Berk has influenced many aspects of operations, from program development to client engagement, further highlighting his value within the industry. His commitment to earning respect through integrity and hard work, rather than simply striving to be the biggest or best, has created lasting relationships and a network of advocates who support his vision in enhancing the live entertainment landscape.

In summary, the career trajectory and professional philosophy of Lowell B Berg reflect a profound dedication to excellence in the sports and live entertainment industries. By embracing a vision that combines innovative ideas with a fan-first approach, Berg has played a key role in the evolution of ticketing and sales strategies and continues to lead the charge for positive disruption within the industry.

Related Questions

How did Lowell B Berg's background in sport management influence his career in ticket sales?
What innovative strategies has Lowell B Berg implemented at Oak View Group to enhance the live experience for fans?
In what ways has Lowell B Berg contributed to the development of new arenas across major cities?
How does Lowell B Berg approach collaboration among different divisions at Oak View Group?
What lessons has Lowell B Berg learned from his experiences at prestigious organizations like The University of Texas at Austin and Penn State Athletics?
Lowell Berg
Add to my network

Location

Austin, Texas