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Lu Li
GM of Global Strategy at Indiegogo - Forbes 30 Under 30 [We’re hiring!]
Professional Background
Lu Li is a distinguished global growth and operations executive with a robust background in strategic marketing and business development. She currently serves as the General Manager of Global Strategy at Indiegogo, the world’s leading crowdfunding platform. Since joining Indiegogo in 2017, Lu has played an instrumental role in shaping the company's go-to-market (GTM) strategies and establishing revenue-driving mechanisms that fuel growth in new markets. Her strategic insights have been vital for the organization, particularly in connecting innovative creators with a global audience.
At Indiegogo, Lu has made remarkable contributions by building teams in both San Francisco and Shenzhen, which uniquely positions the company to tap into the burgeoning innovation scene in Greater China. She has successfully facilitated the raising of over $300 million in funds for projects on the platform, underscoring her effectiveness as a leader in the dynamic crowdfunding landscape.
Education and Achievements
Lu's educational background is as impressive as her career. She earned her Master of Arts (M.A.) degree from the prestigious Stanford University, where she honed her skills in strategic communications and operations. Prior to that, she obtained her Bachelor of Science (B.S.) from New York University, providing her with a strong foundation in analytical thinking and problem-solving.
In recognition of her significant achievements in cross-border marketing and advertising, Lu was honored by Forbes in their 30 Under 30 list in 2020. This accolade not only highlights her expertise but also reflects her passion for empowering creators from various backgrounds to amplify their voices in global markets. Her work and impact have also caught the attention of reputable media outlets, including TechCrunch, The Verge, and Mashable, affirming her status as an influential leader in the industry.
Recent Initiatives
Most recently, Lu has successfully expanded Indiegogo’s cross-border marketing initiatives into Japan. This strategic effort aims to position Indiegogo as the platform of choice among aspiring creators in the Asia-Pacific (APAC) region, helping them launch their brand concepts to a worldwide audience. Through her leadership, the expanding teams now speak over five languages, further promoting inclusivity and understanding in diverse markets. Lu's vision is to cultivate a dynamic environment where innovation thrives and creators can achieve their aspirations on a global scale.
Lu’s teams span across various domains, including sales, client services, and business development. This holistic approach allows for streamlined operations and fosters collaboration, enabling Indiegogo to better serve its creators and stakeholders alike. Lu’s dedication to operational excellence and her ability to nurture talent are key drivers of her teams' success.
Commitment to Growth
As Indiegogo continues to grow rapidly in both China and Japan, Lu is particularly open to exploring business opportunities that can fortify the company’s presence in these regions. Her commitment to building partnerships that foster growth and innovation is a testament to her visionary leadership.
Conclusion
Lu Li is an exemplary figure in the realm of global strategy and operations within the crowdfunding sector. With her extensive background, strong educational foundation, and a track record of exceptional achievements, she continues to be a driving force for Indiegogo and an inspiration for many aspiring entrepreneurs. Her ability to navigate the complexities of cross-border markets and her passion for empowering creators firmly establish her as a leader to watch in the future.
