Sign In

Luana de Mattos

CX & Innovation @ Publicis Sapient | Behavioural Scientist

Luana de Mattos is an Associate Consultant at Publicis Sapient, specializing in customer experience (CX) and innovation. Based in Paris, she has a strong background in behavioral science and cognitive science, having previously worked as a Behavioral Science Consultant at BVA and as an Engagement Analyst at Alice.

Professional Experience

  • Publicis Sapient (March 2023 - Present)
    • Role: CX & Innovation Consultant
  • BVA (September 2022 - February 2023)
    • Role: Behavioral Science Consultant
  • Alice (March 2022 - June 2022)
    • Role: Engagement Analyst

Education

Luana studied at HEC Paris, where she also co-founded the student association NetPositive, aimed at promoting sustainability and responsible business practices among students.

Leadership Roles

  • President, Brown Club of France (April 2023 - Present)
  • Co-Founder & Head of Research, NetPositive (September 2021 - June 2022)

Luana's diverse experiences reflect her commitment to integrating behavioral insights into business strategies, enhancing customer engagement, and promoting social responsibility in professional environments.

Highlights

Jan 29 · linkedin

Very happy to share that Publicis Sapient has been recognized as a Leader in both the IDC MarketScapes for Worldwide Experience Build Services and Worldwide Experience Design Services 2023-2024.

Excited to continue innovating with this team!

Jan 15 · linkedin

Rio is not for amateurs.

In this part of the world, you’ll see on a lot of buildings - from homes to newsstands - a sign much like this one. It means “reserved for amateur taggers.” From what I've observed, properties with this sign are way less likely to have tags on them. Why? My hypothesis - shared with the sign bearers - is that taggers are often from competing groups and... who wants to be seen as an amateur? Tagging is about territory and having the “authorisation” to do it defeats the entire purpose.

What are some examples of "reverse psychology" strategies you've seen in your city?

#psychology #behavioralscience #behavioraldesign

Related Questions

What are some of Luana de Mattos' notable projects at Publicis Sapient?
How did Luana de Mattos transition from cognitive science to consulting?
What is the Brown Club of France, and what does Luana de Mattos do there?
Can you tell me more about Luana de Mattos' role at BVA?
What inspired Luana de Mattos to co-found NetPositive at HEC Paris?
Luana de Mattos
Luana de Mattos, photo 1
Luana de Mattos, photo 2
Add to my network

Location

Paris, Île-de-France, France