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Luc Goidadin

Creative Director Smythson

Luc Goidadin is the Creative Director at Smythson, a British luxury leather goods company known for its stationery, diaries, and leather products. Born in Switzerland, Goidadin initially considered a career in law but decided to pursue design instead. He moved to London to study at Central St Martins and began his career with Max Mara before spending 15 years as the Chief Design Officer at Burberry.12

In 2018, Goidadin joined Smythson with the aim of revitalizing the brand by infusing it with a sense of fun and innovation while respecting its rich history. Under his direction, Smythson has introduced new feminine shapes, bright colors, and interesting finishes to its products.12 Goidadin's approach has been to bridge the gap between men's and women's products while maintaining the brand's historic foundation.2

Goidadin draws inspiration from various artists and enjoys exploring how people live, work, and play. He is known for his eclectic taste in art and design, often finding inspiration in both contemporary and historical works.12

Highlights

Dec 9 · monocle.com
The delights of a Smythson notebook and 'Apartamento' magazine
Mar 4 · thewalpole.co.uk
Luc Goidadin on his Out of Office essentials - Walpole
Luc Goidadin on his Out of Office essentials - Walpole
Jan 1 · smythson.com
Smythson x Duvelleroy: The Language of the Fan
Oct 28 · breedlondon.com
Luc Goidadin, Creative Director at Smythson - Breed London
Sep 26 · news.artnet.com
See Creative Director Luc Goidadin's Favorite Works From artnet ...
See Creative Director Luc Goidadin's Favorite Works From artnet ...

Related Questions

What are some of the most significant changes Luc Goidadin has implemented at Smythson?
How did Luc Goidadin's experience at Burberry influence his approach at Smythson?
What specific artistic influences can be seen in Smythson's current product line?
How has Luc Goidadin's background in Switzerland shaped his career in the UK?
What are some of the upcoming projects Luc Goidadin has planned for Smythson?
Luc Goidadin
Luc Goidadin, photo 1
Luc Goidadin, photo 2
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Location

London, England, United Kingdom