Sign In

Luca Brighenti

Entrepreneur - Founder

Luca BRIGHENTI is the CEO and founder of B4Bind SL, a holding group established in 2019.4 He is an experienced professional in the marketing and media industry, with a focus on ad tech and business development.3

Luca has played a significant role in expanding the reach of conversational advertising platforms. In 2020, he partnered with Cavai to support their expansion into Spanish-speaking regions, leveraging B4Bind SL's extensive network and infrastructure.1

As of 2025, Luca has expanded his entrepreneurial ventures. He is now also the Founder of LeafyLand, a company specializing in landscape design and development, with a particular focus on sports field development.5 This demonstrates his versatility and ability to innovate across different industries.

Luca is known for his excellent interpersonal skills and positive attitude towards work.2 His professional background includes education in advertising and business/corporate communication from Accademia di Comunicazione and Libera Università Vita-Salute San Raffaele.3

Highlights

Jun 5 · linkedin

Rediscovering my purpose. Three years ago, I made a decision to step away from the advertising industry. But this wasn’t just a career break; I embarked on a personal development journey to rediscover my true purpose.

During this period, I ventured into various projects, each one a stepping stone that taught me invaluable lessons but none that truly resonated with my core values. It took a series of these failed ventures to realize that my calling was to create something meaningful, for me.

This realization was more than an epiphany; it was a turning point that led to the creation of Your Eco Plan #YEP - my life’s project and passion.

YEP is not just a nonprofit organization; it is a manifestation of my commitment to making a positive impact on our planet, championing nature restoration and biodiversity by focusing on the advertising industry as a main source of help.

Our mission is to adopt a holistic approach to planetary health, tackling a wide array of environmental issues.

YEP channels contributions into initiatives that go beyond temporary fixes like tree planting or carbon credits. By integrating strategies that address not only carbon dioxide emissions but also factors contributing to environmental degradation and biodiversity loss, we aim to create comprehensive and lasting benefits for the environment.

My dedication to environmental conservation goes beyond professional achievements. It is deeply personal, driven by meaningful encounters, in particular with Maira Barcellos, and a fervent belief in the power of creating lasting positive change.

With YEP, I channel my energy into impactful environmental projects, aiming to leave a legacy of restoration and renewal.

Join us on this journey.

Happy to be back.

#YEP, #PlanetPositive

Rediscovering my purpose.
Three years ago, I made a decision to step away from the advertising indus

Related Questions

What inspired Luca Brighenti to start B4Bind SL?
How has B4Bind SL impacted the ad tech industry?
What are some key projects Luca Brighenti has led at B4Bind SL?
How does B4Bind SL support companies in expanding into new markets?
What is Luca Brighenti's background before founding B4Bind SL?
Luca Brighenti
Luca Brighenti, photo 1
Luca Brighenti, photo 2
Add to my network

Location

Greater Madrid Metropolitan Area