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Luca Morena

Ph.D, Co-Founder, Chairman & CEO at iCoolhunt/Nextatlas

Luca Morena is the Co-Founder and CEO of iCoolhunt and Nextatlas, companies focused on data-driven trend forecasting and marketing intelligence. He co-founded Nextatlas in 2012 alongside his brother, Alessio Morena, in Turin, Italy. The company has established itself as a leader in AI-driven trend forecasting, developing the world's first independent platform for predictive trend detection that integrates big data analytics with cultural insights.13

Morena has a background in Analytic Philosophy, having pursued higher education at the University of Bologna. His work primarily revolves around using artificial intelligence to provide brands and agencies with tools to visualize emerging trends effectively.3 He is also known for his involvement in various speaking engagements related to AI and future trends, showcasing his expertise in the field.2

Under his leadership, Nextatlas has expanded its offerings significantly, including the launch of innovative services like Generate, which utilizes generative AI for trend forecasting.1 The company emphasizes a scientific approach to understanding market dynamics, moving beyond traditional opinion-based methods.1

Highlights

Jan 5 · linkedin

As we reflect on the past year, we are grateful for the amazing client projects that have contributed to our success. In 2022, we saw our revenues grow more than 50% YoY and we are confident that our profitability will continue in the coming years, as we continue to grow and expand our reach. Our North American presence continued to grow, with a significant increase in clients and partnerships.

One of the highlights of 2022 was the launch of our Communities product, which has been incredibly well received. We are thrilled to see the positive impact it has had on our clients and the value it has brought to their businesses.

Looking ahead to 2023, we are excited to announce the next stage of Nextatlas. We have been working (since 2019!) on combining the generative power of #LLMs with our forecasting power and trend facts, and the results have been nothing short of groundbreaking. Stay tuned for more updates in the next few weeks on this exciting development!

Overall, we are proud of the progress we have made and are grateful for the support of our clients and team. We look forward to continuing to drive growth and innovation in the coming year.

Alessio Morena Mario Coletti Erich Giordano Valentina Gallia Elena Marinoni Luigi Garella Debora Bae Marina Camicado Giada Desandrè Arianna Bertolino Clara de Lorenzo Kent Danielsson Daniele Pagliero Samir Kadkade Didier Roekaerts Nick Clements Dan Oancea Aurelio Mezzotero

#growth #grateful

(This is our workplace in Turin, where the magic happens :))

Related Questions

What are some of the key trends that Nextatlas has predicted successfully?
How did Luca Morena's background in Analytic Philosophy influence his approach to AI and trend forecasting?
What makes Nextatlas's AI-driven trend forecasting platform unique compared to other similar services?
How has the funding from Indaco VC impacted the growth of Nextatlas?
What are some notable clients or brands that have used Nextatlas's services?
Luca Morena
Luca Morena, photo 1
Luca Morena, photo 2
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Location

Turin Area, Italy