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Luca Spina
Chief Sales & Marketing Officer @ Intesa, an IBM Company
Professional Background
Luca Spina is a seasoned marketing and sales Executive with over 15 years of international experience in various markets and business environments. His career has been marked by a strong passion for the intersection of digital technology with business and consumer behavior, driving transformative change in organizations where he has worked. As the Chief Sales & Marketing Officer at Intesa, an IBM Company, he has played a pivotal role in shaping the marketing strategy and implementing innovative management systems.
Luca's interest lies in transformative business practices, leading him to explore non-traditional organizations that utilize innovative management frameworks such as Holacracy. This model significantly shifts how traditional hierarchical structures operate, fostering a culture of self-management and agility. His commitment to building exceptional teams is evident in his dedication to coaching and mentoring, striving to empower individuals to reach their full potential.
In addition to his work at Intesa, Luca has held various significant roles throughout his career, including Chief Marketing Officer and Director of Marketing & Demand Generation. His experience spans across the EMEA region during his time as the Marketing and Communications Manager at ARCA Worldwide and positions in marketing communications with CTS Electronics Group. His diverse career reflects his adaptability and capacity to thrive in dynamic settings, making him a valuable asset to any organization.
Education and Achievements
Luca's educational foundation is rooted in a solid academic path that includes a Bachelor's Degree in Industrial Design and a Master's Degree in Ecosystem Design from Politecnico di Torino. His commitment to continuous learning is further demonstrated through his studies in Project Research, Digital Strategy & Communications, where he contributed to the "Second Life" project development during his internship at Armando Testa Group.
Further enhancing his expertise, Luca pursued an Executive Master in Strategic Marketing Management at Il Sole 24 ORE Business School. This advanced education laid the groundwork for his successful career in marketing and leadership roles across various sectors. His academic credentials are complemented by practical insights gained through his leadership positions, enabling him to leverage both strategy and operations for business growth.
Achievements
Luca Spina's professional journey is marked by significant achievements. As an agile proponent, he advocates for integrating agile models into organizations to enhance responsiveness to change, improve predictability, and foster innovation. His understanding that change is a gradual process requiring the right tools and mindset is exemplified in his leadership style, which embraces patience and persistence.
His role as Chief Sales & Marketing Officer at Intesa, where he has navigated complex market challenges with strategic acumen, showcases his expertise at the crossroads of sales and marketing in the tech industry. By building and mentoring teams, he has cultivated a culture of excellence and collaboration, contributing to the company's overall success.
As a marketing professional with a rich background in demand generation and communication strategies, Luca has been instrumental in creating impactful marketing campaigns that resonate with audiences across different platforms. His innovative mindset and commitment to transformative practices continue to drive his career forward as he seeks to explore new opportunities to lead and inspire others.
