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Luca Zanella
Global eCommerce Channel Manager at ABB
Luca Zanella is the Global eCommerce Distribution Channel Lead for ABB, a role in which he collaborates extensively with ABB's global distributor network and markets.12 Here are some key details about Luca Zanella:
Professional Background
Luca joined ABB in 2008 and has held various roles of increasing responsibility within the company.1 His career at ABB has included positions in:
- Proposal engineering
- Project sales
- Marketing
- Business development
Prior to his current role, Luca served as the Business Development Manager for ABB Italy, where he led projects focused on business transformation, innovation, and digital strategy.2
Current Role and Responsibilities
As the Global eCommerce Distribution Channel Lead, Luca:
- Leads ABB's Distributor Online Acceleration Program
- Guides distributors through their digital sales transformation journey
- Supports distributors with his expertise and entrepreneurial approach2
Expertise and Initiatives
Luca is deeply involved in omnichannel selling strategies and digital transformation for distributors. He has been instrumental in developing and implementing:
- ABB's omnichannel approach to distribution
- Tools and solutions to support distributors in their digital transformations
- The Distributors Online Acceleration Program, which includes optimized digital product data and content for distributors1
Education
Luca holds a bachelor's degree in Electronics Engineering from Politecnico di Milano.12
Speaking Engagements
Luca has participated in industry events and workshops, sharing his expertise on topics such as:
- Omnichannel selling strategies
- The role of distributors in the customer journey
- Digital transformation for distributors3
Luca Zanella's work at ABB focuses on leveraging digital technologies and omnichannel strategies to enhance the partnership between manufacturers and distributors, ultimately improving the customer experience and driving growth in the B2B space.
Highlights
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Today, I had the pleasure of presenting a key note speech to delegates at the #B2BOnline Europe conference in Berlin. It was a great opportunity to discuss how to work with distributors to automate buyer experiences and deliver a winning omnichannel go-to-market strategy. It was a thought-provoking event and so energizing to meet ‘in real life’ with e-commerce community experts to discuss how to get closer to our customers and improve their online experience. Looking forward to an extensive collaboration with our distributors! #event #strategy #collaboration #ecommerce
