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Luca Zanella

Global eCommerce Channel Manager at ABB

Luca Zanella is the Global eCommerce Distribution Channel Lead for ABB, a role in which he collaborates extensively with ABB's global distributor network and markets.12 Here are some key details about Luca Zanella:

Professional Background

Luca joined ABB in 2008 and has held various roles of increasing responsibility within the company.1 His career at ABB has included positions in:

  • Proposal engineering
  • Project sales
  • Marketing
  • Business development

Prior to his current role, Luca served as the Business Development Manager for ABB Italy, where he led projects focused on business transformation, innovation, and digital strategy.2

Current Role and Responsibilities

As the Global eCommerce Distribution Channel Lead, Luca:

  • Leads ABB's Distributor Online Acceleration Program
  • Guides distributors through their digital sales transformation journey
  • Supports distributors with his expertise and entrepreneurial approach2

Expertise and Initiatives

Luca is deeply involved in omnichannel selling strategies and digital transformation for distributors. He has been instrumental in developing and implementing:

  • ABB's omnichannel approach to distribution
  • Tools and solutions to support distributors in their digital transformations
  • The Distributors Online Acceleration Program, which includes optimized digital product data and content for distributors1

Education

Luca holds a bachelor's degree in Electronics Engineering from Politecnico di Milano.12

Speaking Engagements

Luca has participated in industry events and workshops, sharing his expertise on topics such as:

  • Omnichannel selling strategies
  • The role of distributors in the customer journey
  • Digital transformation for distributors3

Luca Zanella's work at ABB focuses on leveraging digital technologies and omnichannel strategies to enhance the partnership between manufacturers and distributors, ultimately improving the customer experience and driving growth in the B2B space.

Highlights

May 28 · new.abb.com
Setting ABB's key Mexican distribution partners up for omnichannel ...
Feb 27 · new.abb.com
Omnichannel selling and distributors' role in the customer journey
Omnichannel selling and distributors' role in the customer journey

Related Questions

What are Luca Zanella's main responsibilities as Global eCommerce Distribution Channel Lead at ABB?
How has Luca Zanella's career evolved since joining ABB in 2008?
What is the Distributors Online Acceleration Program that Luca Zanella leads?
How does Luca Zanella's background in Electronics Engineering influence his role at ABB?
What are some key achievements of Luca Zanella in his previous roles at ABB?
Luca Zanella
Luca Zanella, photo 1
Luca Zanella, photo 2
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Location

Milan, Lombardy, Italy