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Lucas Brito

Data analytics leader and AI-driven innovator | Marketing Tech & Analytics Manager @ Ericsson | MBA/MIS

Lucas Brito is a Marketing Tech & Analytics Manager at Ericsson, based in Kansas City, MO, US.3 He describes himself as a data analytics leader and AI-driven innovator.12 Brito holds an MBA/MIS degree and has experience in automation and digital marketing. His professional focus areas include data analytics, marketing technology, and artificial intelligence applications in business.12

Highlights

Jul 25 · linkedin

I am excited to share another milestone in my learning and personal development journey that I recently achieved. Over the past few months, I had the opportunity to dive into the world of advanced analytics for marketing challenges. Using predictive models and machine learning techniques, we explored areas such as user conversion predictions, high-value customer identification, and ROI optimization, just to name a few.

This course by Northwestern University - Kellogg School of Management provided a great link between my previous experience in computer science and my current role in marketing analytics and I highly recommend it to anyone in a similar position as mine.

Lastly, thank you Mohit Malhan / Ciricia Proulx for your continued investment and support in my growth in this role.

Mar 2 · linkedin

Excited to share that I've completed the Digital Marketing Strategies course from Northwestern University - Kellogg School of Management.

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Lucas Brito
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Location

Kansas City, Missouri, United States