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Lucas Pafume

Consultor de Transformação Digital - Vivo (Telefônica Brasil)

Lucas Pafume is a graduate in Computer Systems Analysis and Development from Mackenzie University, with a focus on the Digital Marketing industry. With over 5 years of experience in Web Analytics, he has been dedicated to analyzing user behavior across online platforms such as Desktop, Apps, and physical stores to derive insights and enhance the purchasing flow.

He excels in implementing, optimizing, and deriving insights from digital analytics tools, audience management, SEO, Conversion Rate Optimization (CRO), and Customer Relationship Management (CRM). His specialization lies in Data Governance, Data Validation, Automation Testing, Data Quality Assurance, Tag Implementation, Data Visualization, Marketing Cloud, Digital Analytics, and Data Management Platform (DMP). Lucas is also well-versed in Media Attribution, A/B testing, and mapping the user journey for applications.

Lucas Pafume holds certifications in Adobe Analytics, Google Analytics, Javascript, Python, and R. Throughout his career, he has worked with prominent organizations, including Consultor de Transformação Digital at Vivo (Telefônica Brasil), where he played a key role in driving digital transformation. Previously, he served as a Senior Digital Transformation Analyst at Vivo, a Marketing Analyst II specializing in Web Analytics at Via Varejo SA, a Datatech Analyst at Fbiz, a Technical Consultant at Awin Global, and a Technical Sales Engineer at zanox.

Lucas Pafume
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Location

São Paulo, São Paulo, Brazil