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Lucas Piazza
Marketing and Communication Leader
Lucas Piazza is a prominent professional based in New York, currently serving as a member of The GTM Circle. He has a strong background in marketing and communications, with a focus on helping businesses transform innovative ideas into successful brands.
Professional Experience
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Current Role: Lucas is the Director of Marketing & Communications at Volta Charging, a position he has held since March 2022. This company was acquired by Shell USA, Inc. in March 2023.
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Previous Roles: He has held various senior positions, including Chief Marketing Officer at QuickFrame, where he worked from January 2021 until its acquisition in December 2021. His experience spans across several companies, including Blue Apron and Yieldmo, where he contributed significantly to marketing strategies and brand development.
Education
Lucas Piazza holds a Master of Sustainability Management from Columbia University and a BA in Cultural Consumerism from the University of Rochester, where he graduated cum laude with the highest distinction.
Leadership Style
He is recognized for his transparent and people-first leadership approach, which fosters autonomy, purpose, and continuous learning within his teams.12
Highlights
Can you make a 12-year-old AI company relevant and distinctive in today's crowded market? Challenge accepted ✅
I just relaunched www.qloo.com, in partnership with Naz Pournaghshband, Claire Fridkin, Iti Sakharet, and Michelle Liang, giving this award-winning technology a fresh start. Here's how we highlighted what makes Qloo so unique for today's buyers:
👴🏼 Turned the company's tenure into its greatest asset. As new AI startups run out of data to train their models on, Qloo's Taste AI engine is powered by a massive, proprietary database built over a decade. This needed to be highlighted front and center.
⚖ Balanced the promotion of legacy cash cow solutions, like recommendations and consumer insights, with rising star products, like LLM integrations and on-device AI. This supports the core business, while future-proofing the brand.
👩🏼💻 Showed real people to visually remind buyers how Qloo's AI gets them closer to customers by revealing their tastes, preferences, and interests. (Shoutout to Susan Lietz for teaching me the power of incorporating people into B2B branding so many years ago).
⬛ Explained what's inside of Qloo's black box as simply as possible, and more importantly how it can solve real business challenges. Even as the AI market matures, prospects still crave clarity and simplicity from a marketing-focused website whose job is to get them to fill out a contact form.
Calling all analytically-minded growth marketers! The Marketing & Communications team at Qloo is welcoming a Demand Generation Lead to spearhead the evolution of our full-funnel lead gen and nurturing programs. #hiring #jobalert #ai #demandgen #performancemarketing #b2bmarketing
