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Luciana Cattony
TEDx Speaker, Sócia Fundadora da consultoria Maternidade nas Empresas, Professora do MBA em Diversidade e Mestranda em Design Estratégico
Professional Background
Luciana Cattony is an accomplished user experience designer with a passion for merging her creativity with the digital landscape. With a wealth of experience in offline advertising, television, and corporate communications, Luciana has carved a niche for herself in the field of interactive design. In 2000, she recognized the vast potential of the internet as a platform for her work and has been thriving in this arena ever since.
Currently, Luciana is the driving force behind @Real Maternidade, a project that aims to provide support and joy to mothers and families. Understanding the various challenges that come with motherhood, she is dedicated to empowering women through honest conversations and creating engaging workplace environments. Her initiative, @Maternidade nas Empresas, emphasizes the importance of diversity within organizations and provides strategic services to help integrate women into the workforce seamlessly.
Luciana’s impressive career spans many noteworthy companies, where she has left her mark on a variety of web projects for renowned brands such as Kraft Foods, Lacta, Gerdau, Visa, and many others. Throughout her journey, she has accumulated meaningful experiences and strengthened her expertise in user experience design, ensuring that her designs are not only visually appealing but also user-friendly and effective.
Education and Achievements
Luciana's educational background is as robust as her professional experience. She holds a degree in Publicity and Advertising from the Pontifícia Universidade Católica de Minas Gerais. Additionally, she pursued a post-graduate degree in Contemporary Communication and Visual Information from the same university, cementing her foundation in effective communication strategies.
Her dedication to continuous learning is evident in her technical course in Graphic Design at SENAI - CECOTEG, and her master's level education in Strategic Design at Escola de Design Unisinos. Furthermore, she is currently engaged in a specialization in Interactive Communication and Interface Design through the prestigious Miami Ad School/ESPM in São Paulo, showcasing her commitment to staying ahead in the evolving field of design.
Beyond her formal education, Luciana has shared her knowledge and experience as a professor. She has contributed to the academic community by teaching an MBA course on Diversity and Inclusive Practices at Universidade La Salle, further underlining her commitment to empowering individuals and promoting inclusivity in professional spaces.
Achievements
Throughout her career, Luciana has not only excelled in user experience design but has also played significant roles in shaping the projects she has worked on. Her tenure as a user experience designer at ADP and W3Haus highlights her skill in creating practical and impactful interfaces that optimize user engagement. She also held leadership positions, such as leading the User Experience Department at W3Haus and coordinating projects for Gerdau, showcasing her managerial abilities alongside her design expertise.
As a co-founder of Maternidade nas Empresas, Luciana is at the forefront of initiatives aimed at enhancing workplace diversity and inclusion, ultimately creating environments that are supportive of women. The platform offers pivotal strategies and services that assist organizations in embracing diversity and empowering female employees, which resonates with Luciana's vision of fostering a more inclusive workforce.
In summary, Luciana Cattony stands out as a dedicated user experience designer who blends creativity and compassion in her professional endeavors. With a solid educational foundation and an impressive career trajectory, she continues to inspire others through her work and commitment to promoting an inclusive dialogue around motherhood and workplace equality.
