Suggestions
Lucie Soulard
Co-founder @Place2Swap #Retail #CircularEconomy #Sustainability #50PartnersImpact #Bcorp #Sista #MEB
Professional Background
Lucie Soulard is a dynamic and highly skilled marketing professional with a diverse and impressive career spanning multiple international markets and industries. Currently, she serves as the Co-founder and Chief Operating Officer (COO) at Place2Swap, a company dedicated to the innovative reshaping of consumer habits and sustainable practices in shared economies. With her core dedication to digital marketing and consumer engagement, Lucie has guided Place2Swap in creating user-centric platforms that enhance community interactivity while promoting sustainability.
Before embarking on her entrepreneurial journey, Lucie honed her expertise at prestigious companies, including Imperial Brands PLC and Procter & Gamble. Throughout her tenure in these high-profile roles, she developed strategies that significantly enhanced brand visibility and consumer loyalty. Her experience as Group Trade Marketing Manager at Imperial Brands PLC allowed her to implement comprehensive marketing campaigns, maximizing product outreach and profitability.
Additionally, Lucie held crucial positions such as the International Senior Brand Manager at Imperial Brands and Global Duty-Free Trade Marketing Manager at Altadis, where she was responsible for crafting and executing market strategies that engaged diverse global consumer bases. These roles helped her to understand the nuances of international trade marketing, making her an invaluable asset in any global marketing endeavor.
Education and Achievements
Lucie's academic journey is a testament to her commitment to excellence and innovation in the field of marketing. She began her education with a rigorous Classe préparatoire HEC at Lycée Janson de Sailly, where she laid a robust foundation in analytical thinking and business principles. Lucie's thirst for knowledge took her to Universidad Austral in Argentina for a University Exchange program, focusing on Marketing and Strategy – a transformative experience that expanded her cultural and strategic perspectives in business.
Later, she pursued a Major in Marketing at ESSEC Business School—a distinguished institution known for fostering pioneering business leaders. This education equipped Lucie with cutting-edge marketing strategies and insights into consumer behavior, enabling her to excel in her career.
Her pursuit of knowledge culminated in an esteemed Master of Business Administration (M.B.A.) in Digital Marketing and Business from MBA Spécialisé Digital Marketing & Business. Here, Lucie delved deeper into the digital realm, learning how to leverage technology and data to optimize marketing efforts and drive business growth in a digital-first world.
Lucie's expertise is not solely based on her academic credentials; she also co-authored a significant publication titled "Le Retail face aux nouveaux modes de consommations - s’adapter ou disparaitre" at Dunod. This work reflects her deep understanding of the evolving retail landscape and consumer preferences, showcasing her as a thought leader in the marketing domain.
Professional Involvement
Beyond her professional roles, Lucie has actively engaged in advocacy and community initiatives. She was a member of Mouvement pour une Economie Bienveillante, where she collaborated with like-minded professionals to promote compassionate and ethical economic practices across industries. This commitment to a more mindful economy reflects her belief in the responsibility of businesses to contribute positively to society.
Throughout her enriching career, Lucie has consistently demonstrated exceptional leadership skills, strategic thinking, and a passion for innovation. Her work has not only benefited the organizations she has been a part of but has also influenced the broader marketing landscape, promoting sustainable and customer-centric practices that align with modern consumer expectations.
Achievements
- Co-founder and COO at Place2Swap, revolutionizing sustainable consumer behavior.
- Significant experience at major companies like Imperial Brands PLC and Procter & Gamble.
- Co-authored influential publication on retail challenges in modern consumption.
- Extensive expertise in international brand management and trade marketing.
- Highly educated with advanced degrees in marketing and business.
