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Lucien van Huyssteen

Head of Global Consumer Strategy & Insights (VP) at Mast-Jägermeister SE

Lucien van Huyssteen is a senior executive at Mast-Jägermeister SE, holding the position of Head of Global Consumer Strategy & Insights (VP).1 He has been involved in strategic initiatives to expand Jägermeister's brand appeal and market reach. Van Huyssteen played a key role in a research project aimed at reframing Jägermeister's brand identity to attract a wider range of demographics, particularly older consumers.2

In his capacity, van Huyssteen has worked on:

  1. Exploring new areas of growth for the Jägermeister brand
  2. Developing strategies to position Jägermeister as a versatile liquor suitable for sophisticated cocktails
  3. Collaborating with research firms like Reach3 Insights to gather consumer insights and inform marketing decisions

Van Huyssteen has expressed pride in the Jägermeister brand and its potential to appeal to a broader range of drinking-age consumers. He has been instrumental in using consumer insights to guide the company's marketing, product development, and partnership strategies.23

Highlights

Reach3 Insights | Conversational Research | Full-service Consulting
Resiliency in Research: Fireside WIRe Talks with Industry Experts
Resiliency in Research: Fireside WIRe Talks with Industry Experts

Related Questions

What are Lucien van Huyssteen's key achievements at Mast-Jägermeister?
How has Lucien van Huyssteen influenced the brand strategy of Jägermeister?
What specific projects has Lucien van Huyssteen led at Mast-Jägermeister?
How does Lucien van Huyssteen integrate consumer insights into marketing strategies?
What are some innovative products Lucien van Huyssteen has introduced at Jägermeister?
Lucien van Huyssteen
Lucien van Huyssteen, photo 1
Lucien van Huyssteen, photo 2
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Location

New York, New York, United States