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Lucinda Tay

Community Builder and Mentor | Architectural Change Agent | Emotional Branding Expert

Lucinda Tay is a seasoned architect and designer with over 15 years of experience in using design to enhance people's experiences in various environments.

With a Bachelor of Architecture (BArch) degree from California Polytechnic State University-San Luis Obispo, Lucinda is a registered architect in California.

Lucinda has held key positions at Eight Inc., a global strategic design firm, including Principal, Studio Director, and Senior Designer, where she has led numerous projects focusing on design as a catalyst for change.

Her work at Eight Inc. has involved collaborating with renowned companies such as Apple, Citi Ventures, Globe Telecom, and the Lincoln Motor Company, where she played a pivotal role in launching new experiences and innovation labs.

Lucinda's professional journey has seen her speak at prestigious conferences like the L'Oreal Asia Research & Innovation Summit, participate in events like the World Architecture Festival as a judge, and contribute to the Inside World Festival for Interiors.

Some of Lucinda's interests include experience design, emotional branding, behavioral design, placemaking, leadership, team building, sustainable communities, and biomimicry.

Her approach as a strategic planner and architect involves active listening, empathy, and a focus on creating meaningful experiences and successful projects, emphasizing design as a tool for positive transformation in various contexts.

Lucinda Tay
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Location

San Francisco, California, United States