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Lucy Farey-Jones
Strategy for scale
Lucy Farey-Jones is a prominent figure in the marketing and advertising industry, known for her role as the Founder and Chief Strategy Officer of Register, LLC, a strategic design consultancy based in San Francisco. She has over 20 years of experience working with leading global brands and is recognized for her innovative approach to strategic design and marketing effectiveness.
Professional Background
- Founder of Register, LLC: Lucy established this consultancy in March 2017, focusing on creating impactful business strategies and design solutions for a variety of clients, from startups to established corporations.12
- Co-Founder of Venables Bell + Partners: Before founding Register, she co-founded this agency, which gained acclaim as one of the "Top 100 Most Innovative Companies" by Fast Company. Lucy served as Chief Strategy Officer there until November 2016.23
- Previous Roles: Her career also includes significant positions such as Head of Planning at BMP DDB London and Board Account Director/Planner at the same agency.1
Achievements
- Industry Recognition: Lucy has been featured in Business Insider as one of the "Top 30 Creative Women in the World" and has received multiple Effie Awards for marketing effectiveness.23
- Thought Leadership: She is a TED speaker and has contributed ideas to various publications including Forbes and Mashable, establishing herself as an industry thought leader.24
Education
Lucy holds both a Bachelor's and a Master's degree from Oxford University, which underpins her strategic insights and creative thinking in her professional endeavors.23
Community Involvement
In addition to her professional roles, Lucy serves on three non-profit boards, reflecting her commitment to community engagement and social responsibility.2
Her LinkedIn profile can be found under the username lucy-farey-jones-74687b1, where she shares insights related to her work and industry trends.


