Sign In

Lucy Sassoon

Internationally Experienced Business Development Professional - Vacation Rental Industry

Professional Background

Lucy Sassoon is an accomplished international Sales Executive with a remarkable career stretching over 20 years in direct sales, TV shopping channels, and B2B sales. Her exceptional skills have allowed her to thrive in dynamic markets, successfully establishing herself in key sales roles across major cities such as London, Sydney, and Hong Kong. With a proven track record of exceeding sales targets, Lucy has consistently demonstrated her ability to drive sales and build lasting relationships with clients.

Lucy’s experience is not solely confined to the realm of sales; she brings a unique background in television and the arts to the table. This multifaceted expertise enhances her effectiveness as a salesperson, allowing her to engage and connect with diverse audiences. As a result, she has been instrumental in driving sales performance, particularly in live television environments, where her engaging presentations have led to products selling out in real time.

Education and Achievements

Lucy earned her Bachelor of Arts (B.A.) in Music and Media Studies from the University of London (Royal Holloway), achieving a commendable 2:1. This academic foundation has equipped her with a deep understanding of media and its impact on sales strategies, particularly in the fast-paced world of television shopping.

Lucy's career trajectory has been marked by significant positions that highlight her versatility and prowess in sales. She has served as:

  • Moderator & Interviewer at Sirreti: In this role, Lucy engages with industry experts and thought leaders, facilitating discussions that highlight innovation and best practices.
  • Business Development Specialist and Account Manager at Talking Edge Studios: Here, Lucy honed her skills in managing client relationships and developing strategies to capture new business opportunities.
  • Business Development Manager at Learning Glass Europe: As a leader in this position, she was responsible for strategizing and implementing business growth initiatives.
  • Sales Associate at Shiva Samui Villa Resort & Beach Club: While based in Koh Samui, Thailand, Lucy excelled in driving luxury sales in a highly competitive market attracting international clients.
  • Sales Presenter on Television Daytime Talkshows: Lucy showcased her robust sales abilities and charisma, making her a recognized face in the TV shopping arena. Her proactive approach significantly influenced consumer purchasing behavior and enhanced brand visibility on-air.
  • New Business Development Executive at BDA Creative GmbH: This role allowed her to refine her strategic planning skills while developing comprehensive solutions to motivate and retain clients.
  • Freelance TV Presenter and Voiceover Artist: Utilizing her background in the arts, she has effectively leveraged her presenting skills across various platforms and productions.

Achievements

Throughout her career, Lucy Sassoon has not only met but has often exceeded the targets set before her. Her strategic approach to sales and her ability to create compelling narratives have been pivotal in her success. Her live presentations on television have not merely boosted sales figures, but have created memorable shopping experiences for audiences, reinforcing her reputation as a leading sales executive.

As a personable individual with a flair for engaging presentations, Lucy has left a significant mark in her fields of expertise. Her proficiency in navigating the complexities of international markets, combined with her innate ability to connect with people, positions her as a standout professional in the sales arena. Driven by results and a passion for her craft, Lucy Sassoon continues to pave her path in the sales industry, inspiring those around her with her expertise and passion for both sales and the arts.

Related Questions

How did Lucy Sassoon develop her expertise in international sales?
What is Lucy Sassoon's approach to engaging an audience during live sales presentations?
In what ways has Lucy's background in music and media studies influenced her sales strategies?
What strategies has Lucy employed to exceed sales targets in various roles?
How has Lucy's experience as a TV presenter shaped her career in sales?
Lucy Sassoon
Add to my network

Location

London, England, United Kingdom