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Lucy Woodward
Senior Sales Executive | Fospha | Delivering the world's best retailers 10x better marketing measurement in 2 weeks💡
Lucy Woodward is a Senior Sales Executive at Fospha, a company that specializes in marketing measurement for retailers.2 She has been working in the SaaS (Software as a Service) and digital sales industry since 2018, when she started as an SDR (Sales Development Representative) for Airship.1
Lucy has a background in EMEA (Europe, Middle East, and Africa) Sales Development. Her career progression shows growth in the sales field, as she has moved from an SDR role to her current position as a Senior Sales Executive.
In her current role at Fospha, Lucy is focused on delivering advanced marketing measurement solutions to retailers. Specifically, she works on providing "the world's best retailers 10x better marketing measurement in 2 weeks".2
Lucy's educational background includes studies at Sheffield Hallam University1, though the specific degree or field of study is not mentioned in the available information.
Based in London, Lucy is an active professional who shares updates about her work and industry on LinkedIn.2 Her experience and current role suggest that she has developed expertise in SaaS sales, digital marketing technologies, and business development within the retail sector.
Highlights
Two common things that often become a reality when people become AEs...
1️⃣ You are that AE that rattles off quotes about the performance of XYZ without actual evidence.
2️⃣ Glory of the initial sale is all that matters.
When I get a win, I am like a Cheshire cat, I love to celebrate with a glass of 🍾; however, to get a win, a renewal and a published case study sharing the results of said customer, is really when the Cheshire cat grin is worthy, and that is what really matters.
So when you have a customer who not only renews but also agrees to publish a case study about their results, the feeling is pretty incredible. That customer is Siroko in this case. The highlights include:
💙 🚴♀️ They boosted channel conversions by 177% quarter-over-quarter, while improving efficiency by 30%. 💙 ⛷️ Subsequently increased TikTok revenue by a striking 177%
So the moral of the story is it isn't just down to the initial conversation but the full picture.
So here's to the real heroes of our CS teams, and in this case, it's the amazing Disha Amarnani for going above and beyond to help Ricardo Martínez Sánchez and team smash it.
#fullpicture #notallheroswearcapes #fospha #resultsthatmatter
Full story is in the comments below 👇
Want to know how to outpace the competition with a bulletproof TikTok strategy? 🔐
For the past 2 years, TikTok has been the golden child of eCommerce growth. 🏆 📈
For Fospha brands, TikTok spend has doubled YoY with no sign of slowing. The platform now comprises an average of 10% our customers' marketing mixes, making it too big for anyone to ignore. 😬
A consequence of this growth is that we find ourselves speaking A LOT about TikTok. Despite being an established channel, it still holds a lot of untapped potential and is seen as an exciting ‘wild west’ by the marketers we speak to. 🤠
It would be a shame to keep our growing TikTok knowledge and experience to ourselves – so we put together this guide to help you, no matter the stage you’re at in your TikTok journey. 🤗
Check out our latest report below 👇🏻: https://lnkd.in/e9YreT94
#diversifyyourchannelmix #upperfunnel #makeitcount
