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Lucy Woodward

Independent design consultant

Lucy Woodward is a seasoned creative director, strategist, and design pragmatist with over twenty-five years of experience in crafting smart design solutions for a wide range of clients, from multinationals to niche startups.

Her expertise spans print and digital communication design, strategy development, and proposition development, with a keen focus on blending creativity with functionality.

Lucy has a diverse background that includes working with world-renowned institutions like the Royal Academy of Arts and the Tate in London, as well as collaborating with innovative companies such as Minted.com in San Francisco.

She has been instrumental in creating design strategies, providing hands-on resources, and offering brand consultation to various clients in the USA and the UK, showcasing her ability to deliver top-notch design solutions across different industries.

Lucy's professional journey began with studying Pure Mathematics and Philosophy at the University of Bristol, which laid the foundation for her unique problem-solving approach to design.

Over the years, she has worked with leading design studios, founded her own brand and communication company, and played key roles in developing interior-print brands, demonstrating her adaptability and creativity in various roles.

Currently based in London, Lucy adopts a project-by-project work model that allows her to collaborate effectively and maintain an agile approach to design challenges.

Lucy Woodward
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Location

London, England, United Kingdom