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Lui Iarocheski
Head of Fashion Digital Transformation & Marketing Director
Lui Iarocheski is a professional with over 14 years of experience in fashion, technology, and sustainability.1 He has a passion for end-to-end 3D digital product creation and its impact across retail, gaming, and sustainable practices.1
Iarocheski is currently a Digital Innovation & Brand Strategist.1 His expertise includes guiding brands through digital creation, merging 3D technology with traditional practices, and marketing innovations.1 He is also committed to digital transformation in the fashion industry, balancing technological progress with environmental stewardship.1
His previous roles include:
- Fashion Tech Innovation & B2B Marketing Since August 2023, Iarocheski has been working in Portugal, focusing on B2B Marketing Services and Innovation and New Product/Business Development, including end-to-end (E2E) 3D Digital Transformation.1
- Guest Lecturer: He lectured on Innovation and Sourcing in the Textile Industry within the Global Fashion Business program at Porto Business School from January to December 2023.1 He was also a guest lecturer on Digital Fashion Transformation and Digital Design at Parsons School of Design from June 2022 to December 2023.1
- VP of Marketing and New Ventures at PlatformE: From October 2022 to August 2023, Iarocheski led marketing operations, forged corporate sponsorships, and expanded public relations.1
- Lead Architect and Strategist at Valaclava: From October 2021 to August 2023, Iarocheski pioneered the VALACLAVA project, a web3 phygital NFT apparel, in collaboration with major gaming franchises.1 He orchestrated the launch and growth of the business, secured funding, and developed a business plan.1
- Head of Digital Fashion Innovation at DDIGITT: From April 2020 to October 2022, Iarocheski guided the digital innovation vision, collaborating with teams in product development, 3D fashion design, and technology integration.1
- Group Marketing Director at Platforme: From September 2020 to March 2022, Iarocheski led the strategic positioning and marketing of PlatformE and its subsidiaries.1 He also directed communication efforts and managed the marketing communications calendar.1
- Co-Founder and Fashion Creative Director at IAROCHESKI: From January 2014 to September 2020, Iarocheski established a sustainable apparel brand and showcased collections at international fashion weeks.1
- Head Of Innovation and Digital Fashion at Audaces: From February 2019 to March 2020, Iarocheski led the development and management of new business initiatives, focusing on 3D digital creation and emerging fashion technologies.1
- Creative Direction and Trend Research at JR Adamver: From March 2010 to January 2014, Iarocheski specialized in researching and analyzing fashion trends, market insights, and consumer behavior.1
