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Luis Adler

Accomplished executive with a strategic mindset

Luis Adler is currently the Head of Marketing & UX at Qwell Express, a division of Coca-Cola HBC, based in Zurich, Switzerland. He has been in this role since January 2022.1

In his current position, Luis is responsible for:

  • Managing a 7-figure CHF marketing budget
  • Driving B2C revenue growth through strategic marketing campaigns and website optimizations
  • Collaborating across departments to accelerate e-commerce growth
  • Developing Qwell's value proposition and marketing strategy
  • Leading customer acquisition and retention strategies
  • Creating an optimal shopping experience
  • Managing and scaling a high-performing team

Prior to his current role, Luis has held several other marketing and customer success positions:

  • Senior Online Marketing Manager at ASMALLWORLD (July 2018 - March 2019)
  • Head of Customer Success at Hyphen UK (June 2016 - May 2018)
  • Customer Success Manager at Hyphen UK (September 2015 - June 2016)
  • External Consultant at Zercatto (January 2015 - August 2015)
  • Director of Business Development at Zercatto (October 2013 - December 2014)

Throughout his career, Luis has demonstrated expertise in digital marketing, customer acquisition, retention strategies, and data analytics across various industries.1

Highlights

Sep 28 · supremecourt.gov
[PDF] UNITED STATES REPORTS - Supreme Court
Feb 29 · govinfo.gov
[PDF] SENATE-Tuesday, February 29, 1972 - GovInfo

Related Questions

What are some of the key marketing strategies Luis Adler has implemented at Coca-Cola HBC?
How has Luis Adler's experience at ASMALLWORLD influenced his approach at Coca-Cola HBC?
What specific UX improvements has Luis Adler introduced at Qwell Express?
How does Luis Adler measure the success of his marketing campaigns?
What challenges has Luis Adler faced in his role at Coca-Cola HBC?
Luis Adler
Luis Adler, photo 1
Luis Adler, photo 2
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Experience

Head of Marketing & UX at Coca-Cola HBC (Qwell Express) since January 2022
Director of B2C Growth at yamo (December 2020 - December 2021), Head of Performance Marketing at yamo (March 2019 - December 2020), Senior Online Marketing Manager at ASMALLWORLD (July 2018 - March 2019), Head of Customer Success at Hyphen UK (June 2016 - May 2018), Customer Success Manager at Hyphen UK (September 2015 - June 2016), External Consultant at Zercatto (January 2015 - August 2015), Director Of Business Development at Zercatto (October 2013 - December 2014), International Settlement Account Manager at BNP Paribas (December 2009 - July 2012), Account Manager - Operations (Trainee) at BNP Paribas (January 2010 - April 2010)

Education

Master in International Management, MSc International Management, Distinction from Strathclyde University (2012 - 2013), Bachelor in Business Administration and Management, General from Universidade Católica Portuguesa (2003 - 2010), Abitur (Secondary School, General) from German School in Porto (1989 - 2003)

Location

Zurich, Zurich, Switzerland