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Luis Benítez

B2B Marketing Manager @ Conexio - GTM, Brand Strategy, Growth & Demand Generation

Luis Benítez has a rich background in online marketing, with experience dating back to 2011. His diverse experiences include agency work, brand building, startup growth, and product development for non-profits.

An individual with a curious nature, Luis delves deep into learning, researching, and applying new knowledge to areas such as brand strategy, demand generation, SEO, UX, and behavioral psychology.

Currently, his focus is on honing his leadership and team-building skills while continuously expanding his expertise by studying areas like copywriting, demand generation strategy, and Web3 marketing.

Luis holds a Bachelor of Science in Communication Major in Journalism, Communications, and has completed a Certificate Program in Digital Business and Social Media from Universidad Rafael Belloso Chacín.

Throughout his career, Luis has held various roles including Marketing Manager at conexio, Growth Marketing Professor at Coderhouse, Marketing Lead at GM2, Sr. Growth Marketing Project Manager at Shake Again, Director of Marketing & Communications at TECHO - TETO, Product Manager - Donor Experience at TECHO - Argentina, Social Media & Digital Strategy at Azaffran, and Community Manager at mood • cross media agency.

Highlights

Aug 8 · linkedin

When in doubt I tend to go back to this video as a reminder of why I love marketing:

  1. Values cut through the noise.
  2. Successful brands care about something. They follow a bigger vision.
  3. Clarity affords focus.
  4. Honor your users.

Here's to the crazy ones.

Aug 7 · linkedin

¿Cuántas veces han cambiado su estrategia de marketing este año? Ajustar está bien, pero veo mucha iteración solo para subirse a cualquier táctica que esté en tendencia. Lo "nuevo" parece mejor o más eficiente, pero a veces es la trampa que nos desenfoca de los objetivos. El marketing es un mundo ruidoso, la mayoría de las veces lo mejor es enfocarse y mover los números de a poco.

Luis Benítez
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Location

Buenos Aires, Buenos Aires Province, Argentina