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Luis DeAnda

Partner, Head of Consumer Practice at Calibre One

Luis DeAnda is a Partner and Head of the Consumer Practice at Calibre One, an executive search firm.1 He specializes in C-suite and senior-level placements for public, private equity-backed, and venture capital-funded consumer companies.1

Professional Background

Luis has extensive experience in executive recruiting and marketing:

  • Executive Search: Before joining Calibre One, he was a Partner at True Search, heading their Consumer Go-To-Market Practice.1 He also worked as a Partner at Heidrick & Struggles in their Global Consumer and Digital Practice.1

  • Marketing Agency Leadership: Prior to his career in executive recruiting, Luis held leadership positions in marketing agencies. He served as President and CEO of TBWA\ Los Angeles, where he led marketing campaigns for major clients such as Apple, Airbnb, Nissan, and Netflix.1

  • International Experience: Luis spent ten years in Japan as the Chief Operating Officer of TBWA\Hakuhodo. He also managed Apple's bespoke agency internationally, overseeing advertising across 14 countries and opening offices in Shanghai, Sydney, Tokyo, and Seoul.1

Expertise

Luis's expertise includes:

  • Go-To-Market function
  • Placements of Chief Marketing, Branding, and Digital Officers
  • Modern marketing functions
  • CEO/board, President, and General Management placements1

Personal

Luis resides in Los Angeles with his family and enjoys outdoor activities such as tennis, hiking, and snowboarding. He is an avid reader of Stephen King books and a devoted Marvel Comics fan.1

Colleagues describe Luis as "DYNAMIC," praising him as a catalyst for creativity and innovation, someone who embraces challenges, and an excellent businessperson.2

Related Questions

What are some of Luis DeAnda's most notable placements at Calibre One?
How did Luis DeAnda's experience at TBWA\ Los Angeles influence his career in executive recruiting?
What challenges has Luis DeAnda faced in his role at Calibre One?
How does Luis DeAnda approach digital transformation in consumer companies?
What are Luis DeAnda's key strategies for building senior management teams?
Luis DeAnda
Luis DeAnda, photo 1
Luis DeAnda, photo 2
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Location

Los Angeles, California, United States