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Luis DeAnda
Partner, Head of Consumer Practice at Calibre One
Luis DeAnda is a Partner and Head of the Consumer Practice at Calibre One, an executive search firm.1 He specializes in C-suite and senior-level placements for public, private equity-backed, and venture capital-funded consumer companies.1
Professional Background
Luis has extensive experience in executive recruiting and marketing:
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Executive Search: Before joining Calibre One, he was a Partner at True Search, heading their Consumer Go-To-Market Practice.1 He also worked as a Partner at Heidrick & Struggles in their Global Consumer and Digital Practice.1
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Marketing Agency Leadership: Prior to his career in executive recruiting, Luis held leadership positions in marketing agencies. He served as President and CEO of TBWA\ Los Angeles, where he led marketing campaigns for major clients such as Apple, Airbnb, Nissan, and Netflix.1
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International Experience: Luis spent ten years in Japan as the Chief Operating Officer of TBWA\Hakuhodo. He also managed Apple's bespoke agency internationally, overseeing advertising across 14 countries and opening offices in Shanghai, Sydney, Tokyo, and Seoul.1
Expertise
Luis's expertise includes:
- Go-To-Market function
- Placements of Chief Marketing, Branding, and Digital Officers
- Modern marketing functions
- CEO/board, President, and General Management placements1
Personal
Luis resides in Los Angeles with his family and enjoys outdoor activities such as tennis, hiking, and snowboarding. He is an avid reader of Stephen King books and a devoted Marvel Comics fan.1
Colleagues describe Luis as "DYNAMIC," praising him as a catalyst for creativity and innovation, someone who embraces challenges, and an excellent businessperson.2
Highlights
Incredible news! Congratulations to Marni Greenberg and the entire SoundCloud team. It was an absolute pleasure working with you and we are wishing you the greatest success ahead!
I am thrilled to share that I have joined the incredible executive search team at Calibre One as Partner and Head of Consumer Practice. I’m excited to be able to bring my 30 years of experience and passion working with the most innovative, disruptive and iconic consumer brands, both as an operator and a recruiter, to a firm that values client relationships and service above all else. Together, we are ready to collaborate with our clients and build out the most impactful and high-performing consumer-centric leadership teams! [email protected] https://lnkd.in/dVCN8Hii
