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Luis Mascareño
eCommerce Consultant • FreshCommerce Founder • Professor at UE, ECN, EOI, TheValley • eCommfest organiser
Professional Background
Luis Mascareuño is a prominent figure in the eCommerce and digital marketing landscape, known for his innovative approach and extensive experience. With over 15 years in the digital sector, Luis has cultivated a rich background that intertwines technology and commerce. He founded FreshCommerce in 2012, an agency that specializes in providing professional eCommerce services. This venture has allowed him to merge his passion for digital commerce with his technical expertise, helping various businesses leverage eCommerce strategies effectively.
Prior to establishing FreshCommerce, Luis garnered diverse experience across both public and private sectors, enhancing his skills in project management, online marketing, and user experience (UX) design. His ability to adapt and thrive in various roles, from a programmer at the Consorcio de Tributos Isla de Tenerife to a responsible UX and web lead at QbitExchange, reflects his multifaceted skillset and dedication to continuous learning.
In addition to leading FreshCommerce, Luis has positioned himself as an educator and thought leader in the field of eCommerce. He serves as a professor at various prestigious institutions, including the Universidad Europea de Canarias and the Escuela Canaria de Negocios, where he shares his insights on eCommerce and online marketing with the next generation of professionals. His involvement in these educational institutions underscores his commitment to fostering talent and encouraging creativity in the digital marketplace.
Education and Achievements
Luis pursued his academic studies at Universidad De La Laguna, where he developed a strong foundation in technology and business. His educational journey equipped him with the necessary skills to navigate the complexities of the digital world, enabling him to excel in several technical and managerial roles throughout his career.
Luis has also made significant contributions to industry events, notably as a co-organizer of eCommfest, a gathering that brings together eCommerce professionals to discuss trends, strategies, and innovations within the sector. His involvement in this event exemplifies his dedication to community building and knowledge sharing.
Over the years, Luis has invested his time and expertise as a consultant, helping numerous online businesses optimize their operations and reach their goals. His approach combines analytical insights with creative strategies, ensuring that each business he works with can achieve sustainable growth in an increasingly competitive market. With his deep understanding of user experience and digital analytics, he assists businesses in refining their online presence and maximizing customer engagement.
Achievements
Luis Mascareuño's career is marked by numerous noteworthy achievements that highlight his expertise and impact in the industry. As the founder and director of FreshCommerce, he has led the agency to become a trusted partner for businesses looking to enhance their eCommerce capabilities. His strategic vision and hands-on leadership have established FreshCommerce as a reliable name in the eCommerce service industry.
Furthermore, his passion for education has resulted in a substantial contribution to digital marketing and eCommerce training. As a lecturer at multiple business schools, Luis has guided countless students through the intricacies of online business strategies, imparting practical knowledge that empowers them to succeed in their careers.
Luis is also known for his spirited involvement within the startup ecosystem, where he actively seeks opportunities to collaborate in ambitious projects that embody quality, creativity, and ethical practices. His investment experience at Bbooster Ventures showcases his belief in nurturing startups that have the potential to innovate and disrupt traditional markets.
In summary, Luis Mascareuño is a passionate eCommerce consultant, educator, and entrepreneur dedicated to advancing the fields of digital marketing and online commerce. His diverse background, coupled with his commitment to education and ethical business practices, sets him apart as a thought leader in the industry. With ongoing travel interests and a penchant for adventure, Luis continues to embrace potential opportunities for growth and collaboration in the ever-evolving landscape of eCommerce.
