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Luiz Lazarini
Estratégia de conteúdo e audiência digital - Novos negócios - Parcerias - Planejamento comercial
Luiz Felipe Lazarini is a professional with a background in Advertising and Marketing, specializing in Socio-Psychology and Communication with the Market from ESPM. With over 16 years of experience in the digital field, he has worked in agencies, media companies, consultancies, and client-side roles, developing a versatile career marked by expertise in various areas such as content production, audience strategies, SEO, Social Media, programmatic media sales, and commercial projects for Publishers.
Throughout his career, Luiz has been involved in content projects for major brands like Leroy Merlin, L'Oréal Paris, Aché Laboratories, and P&G. Furthermore, he has collaborated with award-winning Publishers such as UOL, Omelete, ESPN, Tudo Gostoso, Adoro Cinema, IGN, among others, crafting successful commercial initiatives.
In his role in UOL's Content and Media Partnerships team, he provides guidance on audience strategies, commercial practices, and brand reputation building for content producers. He also focuses on market analysis and the development of new business opportunities, showcasing his skills in nurturing partnerships and driving growth.
Luiz Felipe Lazarini holds postgraduate degrees in Marketing and Communication from ESPM and Socio-Psychology from FESPSP. He completed his undergraduate studies in Publicity and Advertising at Universidade Anhembi Morumbi, laying a strong educational foundation for his professional journey.
With a rich organizational background, Luiz has held key positions such as Specialist in Content and Media Partnerships at UOL, Leadership in content projects for brands at Webedia, Coordinator of Content and Media Partnerships at UOL, Operations Manager at Conectt, Digital Communication Analyst at CREFISA, Communication Analyst at Sescoop/SP, and Institutional Relations Analyst at CCEE.
Luiz Felipe Lazarini's expertise spans partnership management, strategic planning, audience engagement, commercial initiatives, and brand communication, making him a seasoned professional in the digital marketing landscape with a proven track record of delivering successful projects and fostering collaborative relationships.
