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Luiz Serafim

Inovação / Palestrante / Marca / Comunicação / Marketing / Cultura / Criatividade / Liderança Colaborativa

Luiz Serafim is a prominent figure in the marketing and communications field, currently serving as the Head of Brand and Communications at 3M Company. Based in Valinhos, São Paulo, Brazil, he has over 28 years of extensive experience in marketing across various sectors, particularly in brand management and communication strategies.

Professional Background

  • Current Role: Head of Brand and Communications at 3M Co.
  • Previous Experience: He has held significant positions that highlight his expertise in brand strategy and marketing innovation. Notably, he has been involved with initiatives that resulted in over a 20% increase in brand awareness for 3M within a four-year period.4
  • Leadership Roles: Serafim is also recognized as a speaker on topics related to creativity and innovation, having participated in events like the World Creativity Day and TEDx talks.13

Education

Serafim holds a degree in Electrical Engineering from the Universidade de São Paulo, which provides him with a strong technical foundation that complements his marketing acumen.2

Skills and Specializations

His areas of expertise include:

  • Communication and Branding: He focuses on enhancing brand visibility and engagement.
  • Digital Transformation: Emphasizing the importance of adapting to digital trends in marketing.
  • Innovation: Advocating for creative approaches to brand management.45

Luiz Serafim's leadership at 3M reflects his commitment to driving brand excellence through innovative communication strategies and effective brand management practices.

Highlights

May 6 · brandfinance.com
Brand Finance Brazil Forum 2024 | Event
Dec 2 · youtube.com
Luiz Serafim (3M): Inspiração e inovação - YouTube
Luiz Serafim (3M): Inspiração e inovação - YouTube

Related Questions

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Luiz Serafim
Luiz Serafim, photo 1
Luiz Serafim, photo 2
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Location

São Paulo Area, Brazil