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Lukas Bigler

CSO - shaping growth - creating differentiation - leading change

Professional Background

Lukas Bigler is a dynamic Marketing, Sales, and Services Executive with a wealth of experience in leading teams, building new businesses, and transforming organizations in the ever-evolving digital landscape. With a career that spans multiple high-level positions within Swisscom, Lukas has been instrumental in strategizing and executing marketing initiatives that drive growth and enhance customer engagement. His commitment to fostering collaborative environments has earned him recognition as a leader, doer, changemaker, and team player, qualities that his employees, peers, and managers often highlight.

Throughout his extensive career, Lukas has held numerous leadership roles. Notably, he served as the Chief Sales Officer (CSO) and Head of Sales & Services for Business Customers at Swisscom. In this role, he played a pivotal part in integrating sales strategies with customer service to enhance satisfaction and drive business success. His previous positions as Senior Vice President in various divisions including Market Management & Digital, Business Transformation, and Digital Business underscore his versatility and depth of knowledge in the marketing and sales domain.

In addition to his tenure at Swisscom, Lukas has contributed significantly to several organizations in various executive capacities. As the Former Chairman of the Board at JLS DIGITAL AG and a board member at multiple Swisscom subsidiaries, including Trust Services, Broadcast AG, Blockchain, and Services AG, he has demonstrated a strong ability to oversee and guide organizations through strategic transformations. Furthermore, his influence extended to the tech and marketing sectors through positions with companies such as autoSense AG and netzpuls AG.

Education and Achievements

Lukas Bigler's academic credentials are impressive and complement his extensive professional experience. He pursued an Executive MBA in Business Engineering, with concentrations in Business Transformation, Leadership, and Innovation from the esteemed Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften. This program has equipped him with sharp analytical skills and a keen understanding of how to lead organizations through complex transformations, particularly in the digital age.

Additionally, Lukas holds a diploma in Betriebsökonom FH with a focus on Strategic Marketing and General Management from Kalaidos Fachhochschule Schweiz. This educational background has reinforced his marketing expertise and provided him with valuable insights into managing business operations effectively.

Notable Contributions

Lukas's career is highlighted by numerous significant achievements. As Head of Marketing for Enterprise Customers at Swisscom, he spearheaded innovative marketing strategies that successfully elevated the company’s market position and customer perception. His tenure at Swisscom also included significant roles directing Marketing Management within the Corporate Business sector and leading digital initiatives that have paved the way for Swisscom's ongoing commitment to digital transformation.

As the Co-Founder and CEO of factorb AG, Lukas played a crucial role in establishing a company that focuses on providing solutions tailored for the digital landscape, helping clients navigate the modern challenges of technology integration and marketing. His entrepreneurial spirit is also reflected in his founding of blace GmbH, where he led efforts to innovate within the marketing space. Throughout his career, Lukas has remained committed to fostering a culture of innovation, consistently challenging the status quo, and inspiring those around him to embrace change and pursue excellence.

Lukas is not merely a professional but a visionary who sees beyond traditional marketing principles. His approach intertwines marketing with technology and service delivery, ensuring that every project he undertakes is not only aligned with current trends but also anticipates future developments, addressing potential market shifts proactively.

Lukas Bigler's expertise, combined with his leadership skills and commitment to excellence, positions him as a formidable force within the marketing, sales, and services sectors. His history of building strong teams and delivering results within complex organizational structures underscores his ability to adapt and thrive in an ever-changing business environment.

Related Questions

How did Lukas Bigler navigate digital transformation challenges as Head of Sales & Services at Swisscom?
In what ways did Lukas leverage his Executive MBA from Universität St.Gallen to enhance his leadership at Swisscom?
What were some key marketing strategies implemented by Lukas while leading Marketing for Enterprise Customers?
How has Lukas's experience as the Chairman of the Board at JLS DIGITAL AG influenced his approach to management and strategy?
What innovative initiatives did Lukas Bigler champion during his tenure at Swisscom that have impacted the marketing landscape?
Lukas Bigler
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Location

Zurich, Zurich, Switzerland