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Lukas Renz

Co-Founder and CEO at Bärnstein

Lukas Renz is the co-founder and CEO of Bärnstein, an Austrian beverage company that produces a unique drink made with green coffee.12 He founded the company with his colleague Martin nearly 7 years ago, as of 2021.1 Bärnstein specializes in creating a new category of beverage that combines unroasted green coffee with local Austrian ingredients like cornelian cherries (Dirndln) and quinces.12

Renz is responsible for market and finance at Bärnstein, but also describes himself as a jack-of-all-trades in the company.1 The brand Bärnstein, which Renz helped develop, is built around the concept of "quiet strength" and aims to provide a natural energy boost without being an energy drink or iced tea.12

As an entrepreneur, Renz values the freedom to manage his own time and make decisions about his work.1 He emphasizes the importance of pursuing ideas one is passionate about, even if they might not succeed, as he believes that mistakes lead to innovation and new developments.1

Renz's approach to innovation is cautious but forward-thinking. He views Bärnstein's product as an innovative variation rather than a completely new invention, focusing on brand positioning and staying up-to-date with market trends.2 He also expresses interest in more disruptive innovations, such as developing eco-friendly packaging materials.2

Highlights

Jan 1 · en.anyidea.ai
Innovation means accepting setbacks and looking ahead - AnyIdea
Nov 8 · forbes.at
Lukas Renz - Forbes
Lukas Renz - Forbes
Aug 20 · whatchado.com
Lukas Renz | Gründer von Bärnstein - Whatchado
Lukas Renz | Gründer von Bärnstein - Whatchado
Nov 25 · startuplive.org
Lukas Renz — Startup Live
Lukas Renz — Startup Live
Dec 11 · baernstein.com
Bärnstein among the top 100 startups in Austria!

Related Questions

Was inspirierte Lukas Renz, Bärnstein zu gründen?
Wie unterscheidet sich grüner Rohkaffee von traditionellem Kaffee?
Welche Herausforderungen hat Lukas Renz bei der Gründung von Bärnstein überwunden?
Wie hat sich die Markenwelt von Bärnstein seit der Gründung entwickelt?
Welche Rolle spielt Martin bei Bärnstein?
Lukas Renz
Lukas Renz, photo 1
Lukas Renz, photo 2
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Location

Austria