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Luke Droulez

Executive Leader | Consumer Products

Luke Droulez is currently the Vice President of Direct-to-Consumer (DTC) & Wholesale at PAX, a leading global cannabis brand. He has been in this role since August 2023, having previously served as the VP of DTC from March 2022 to August 2023 and as the VP of Marketing from September 2021 to February 2022. His responsibilities encompass overseeing all aspects of PAX's DTC operations, including e-commerce, marketing strategies, and wholesale distribution across more than 30 countries.12

Droulez has a diverse professional background with significant experience in marketing and management across various industries. Before joining PAX, he was an Advisor at Sene from February 2021 to January 2023 and held leadership positions at The Beachbody Company, where he was the General Manager of Ladder from September 2020 to July 2021, and Co-CEO from September 2019 to September 2020. He also worked as the Chief Marketing Officer at Parachute Home from July 2018 to September 2019, where he played a pivotal role in brand development and marketing strategies.13

Droulez began his career in finance, working as a Trader at IMC Financial Markets in Chicago and in Sales and Trading at UBS Investment Bank. He holds a Bachelor of Science degree in Business Administration with a concentration in Quantitative Analysis from Carnegie Mellon University, where he studied from 2007 to 2010.13

Highlights

Oct 6 · theorg.com
Luke Droulez - VP Of DTC & Wholesale at PAX - The Org
Luke Droulez - VP Of DTC & Wholesale at PAX - The Org
Luke Droulez - Retail TouchPoints
Luke Droulez - Retail TouchPoints

Related Questions

What are Luke Droulez's key achievements at PAX?
How has Luke Droulez's background in marketing influenced his role at PAX?
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What strategies has Luke Droulez implemented for PAX's DTC business?
Luke Droulez
Luke Droulez, photo 1
Luke Droulez, photo 2
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Location

Los Angeles, California, United States