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Luke Fromowitz

Innovation | Product | Strategy

Luke Fromowitz is the founder of Black Atrium Goods, a new venture he recently launched.12 According to his LinkedIn profile, Luke is passionate about creating new products that bring meaningful and lasting benefits, experiences, and interactions to users.1 His career has been dedicated to this pursuit.

In May 2024, Luke announced an exciting update about his new venture, Black Atrium Goods, after transitioning from his previous role at a company called Shyft.2 While specific details about Black Atrium Goods are not provided in the available information, it appears to be a relatively new entrepreneurial endeavor focused on product development and innovation.

Luke's background seems to be in product creation and entrepreneurship, with a focus on developing items that provide value to consumers. His LinkedIn username is confirmed to be luke-fromowitz, as mentioned in the query.12

Highlights

May 31 · linkedin

𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐔𝐩𝐝𝐚𝐭𝐞: 𝐌𝐲 𝐍𝐞𝐰 𝐕𝐞𝐧𝐭𝐮𝐫𝐞! 🎒 🚀

It’s been a month since I transitioned from Shyft, and many have been asking about my next steps. Here’s the update! I've decided to channel all my energy into relaunching a venture that started as my side hustle: 𝐆𝐨𝐨𝐬𝐞 𝐖𝐨𝐫𝐤𝐬. Initially, this was a way to dive into the Amazon ecosystem and indulge in my hidden passion for designing softgoods (yes, I got the raised eyebrow often, coming from consumer electronics product development). For the past five years, we’ve successfully sold our packing cubes under the brand 𝐁𝐞𝐧𝐭𝐨. After achieving a six-figure year in 2022, I decided to double down on the business in 2023 in the following ways:

𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Due to a trademark conflict, we’re rebranding from “Bento” to Black Atrium Goods (BAG).  𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬: This year, we’re introducing 3 innovative products with unique features that will create new use cases and hybrid categories. 𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐧𝐞𝐬: We’re developing two lines catering to entry-level customers and prosumers (any Carryology fans here?). Not only will this broaden our customer reach but also help diversify our sales channels beyond Amazon. Besides, I am a bag nerd and will need to develop the product I use as well.

𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭?  The first of these new products will be ready this summer, and I’m gearing up for a pre-order campaign on Kickstarter. Stay tuned for updates on our progress, lessons learned, and more!

𝐖𝐡𝐲 𝐈 𝐌𝐚𝐝𝐞 𝐭𝐡𝐞 𝐋𝐞𝐚𝐩: The reason is simple, I needed to focus. I was splitting my mental efforts too many ways and while I had the side hustle, it will never be more than that until I treated it like my main priority. I left Shyft on good terms, love the people there and the unique value they created for the industry. In fact, Shyft has been an integral part of what I am creating for BAG. If you need help with supply chain, seriously don’t sleep on reaching out to them.

𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭! 🤝 Are you running or starting a small consumer business? I’d love to exchange insights and offer support in product design, development, Amazon strategies, legal matters, and more.

Thank you for following along on this journey. Stay tuned for exciting updates and join me as I embark on this adventure!

#Entrepreneurship #SmallBusiness #ProductLaunch #Rebranding #AmazonSeller #StartupJourney #SupplyChain #Innovation

Jul 11 · linkedin

I'm excited about Cosmoprof North America Las Vegas, the leading B2B event in the Americas dedicated to all sectors of the beauty industry. To join me click here https://lnkd.in/grdrkwJP

#cosmoprofna

Related Questions

What inspired Luke Fromowitz to start Black Atrium Goods?
What products does Black Atrium Goods specialize in?
How did Luke Fromowitz's background influence his entrepreneurial journey?
What are some notable achievements of Black Atrium Goods under Luke Fromowitz's leadership?
How can I connect with Luke Fromowitz on LinkedIn?
Luke Fromowitz
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Location

Los Angeles Metropolitan Area