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Luke Perkins

Brand and Creative Director at The Coca-Cola Company

Luke Perkins is currently the Group Director of Creative Strategy at The Coca-Cola Company, a position he has held since November 2022. Based in the Greater Chicago Area, he leads diverse teams and focuses on building brands through creativity.

Professional Experience

  • The Coca-Cola Company
    Group Director, Creative Strategy
    November 2022 - Present

  • Vacasa
    Vice President of Brand and Creative
    May 2022 - November 2022
    Director of Brand and Creative
    February 2021 - May 2022
    Creative Director
    December 2019 - February 2021

  • NORTH
    Executive Creative Director + Partner
    February 2014 - July 2017

  • Arnold Worldwide
    SVP Creative Director
    July 2008 - February 2014

  • Modernista!
    Senior Art Director
    April 2006 - June 2008

Perkins has a robust background in creative leadership, having worked with major brands such as New Balance, Volvo, and Adidas. His work has significantly impacted brand visibility and revenue growth, particularly noted for co-creating the "Let's Make Excellent" campaign for New Balance, which contributed to a substantial increase in global revenue from 2010 to 2015.1

Related Questions

What are some of the most notable campaigns Luke Perkins has led at The Coca-Cola Company?
How did Luke Perkins' role at Vacasa differ from his role at The Coca-Cola Company?
What are Luke Perkins' key achievements at NORTH, a brand agency he previously worked for?
Can you provide examples of successful brand launches Luke Perkins has been involved in?
What makes Luke Perkins' approach to creative strategy unique?
Luke Perkins
Luke Perkins, photo 1
Luke Perkins, photo 2
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Experience

Group Director, Creative Strategy at The Coca-Cola Company since Nov 2022
Vice President of Brand and Creative at Vacasa, Creative Director at Swift Agency, Executive Creative Director + Partner at NORTH, SVP Creative Director at Arnold Worldwide

Location

Greater Chicago Area