Sign In

Luke Peterson

Aligning brands to audiences with empirical insights @ Golin + DeVries

Professional Background

Luke Peterson is a highly accomplished organizational transformer renowned for leading major, lasting change in various sectors, including agencies, governmental bodies, and non-profit organizations. Luke’s career has been characterized by a commitment to fostering a paradigm shift—from intuitive decision-making to a more data-driven approach. His expertise lies in distilling strategic communications insights derived from a robust, evidence-informed understanding of audience needs, values, and the appropriate channels of information. His unique knack for marrying analytical data with systemic communication strategies has made him a sought-after leader in the field.

Between 2016 and 2022, Luke spearheaded the Research and Analytics practice within the U.S. Department of State's Bureaus of Global Public Affairs and International Information Programs. In this pivotal role, he supported high-priority communications initiatives aimed at altering perceptions and behaviors of audiences worldwide. His work was instrumental in critical issues such as enhancing global COVID-19 vaccination rates, combating climate change, and restoring international trust in the United States' image, culture, and government. Luke adeptly managed teams tasked with planning and executing omnichannel marketing campaigns, all while overseeing key processes such as audience and media research, social listening, and extensive media monitoring across six continents. Through his strategic oversight, Luke regularly provided data-backed insights that shaped and reframed narratives, effectively advancing foreign policy objectives.

Prior to his notable government tenure, Luke made significant contributions to database marketing for four U.S. presidential campaigns. He later held a prominent position as Senior Director and Innovation Lead at Burson-Marsteller, where he was the recipient of the Holmes Report’s Innovator 25 award in 2015. Luke’s professional insights reflect his identity as a “Chief of Insights,” dedicated to building and guiding teams that provide essential guidance for business decisions and impact measurement through a synthesis of qualitative, quantitative, and data science-driven findings.

Luke's earlier career saw him engage deeply with technology and data analysis. He served as a technical specialist employing programming languages such as SQL, Python, and R across various roles including data architect, software engineer, and data scientist. His blend of analytics technical skills and strategic communications acumen positions him uniquely in the marketplace, making him a vital asset to any organization he joins.

Education and Achievements

Luke holds a Bachelor of Arts degree in Political Science from Trinity University, located in San Antonio, Texas, and a Master’s degree in Military Strategic Studies from the prestigious U.S. Army War College in Carlisle, Pennsylvania. His strong academic foundation has endowed him with a keen understanding of both political dynamics and military strategy, instrumental when navigating complex organizational transformations and policy influences.

Work History

Luke’s extensive work history is a testament to his varied experiences and deep understanding of data and communications.

  • Executive Vice President, North America Head of Data and Analytics at Golin
  • Executive Vice President, Data & Analytics at DEVRIES GLOBAL
  • Deputy Assistant Secretary, U.S. Department of State
  • Office Director, U.S. Department of State
  • Analytics Director, U.S. Department of State - Bureau of International Information Programs
  • US Head of Analytics and Innovation, Burson-Marsteller
  • Research Director/Partner, Pinaxis LLC
  • Senior Political Analyst, NCEC Services, Inc.
  • Owner, Perseid Group LLC
  • Data/CRM Manager, Presidential Inaugural Committee 2009
  • Regional Data Director, Obama for America
  • National Data Manager, Obama for America
  • Data Director, Democratic National Committee
  • Assistant Director, Organizing and Field Services at American Federation of Teachers
  • Data Manager, Dean for America
  • Targeting/Voter File Director, Maryland Democratic Party
  • Redistricting Consultant, Tucker Gibson, LLC
  • Deputy Voter File Manager, Wisconsin Democratic Party

Throughout this expansive history, Luke has remained at the forefront of integrating technology with strategic initiatives, allowing organizations to harness the power of data for decision-making and impactful communications strategies.

Personal Life

Originally hailing from the Midwest, Luke Peterson now resides in Washington, D.C. with his family. Balancing a demanding professional life with personal commitments, Luke values the time spent with loved ones and engages in activities that contribute positively to his local community and professional networks. His commitment to service and excellence extends beyond his roles, as he continues to mentor young professionals and advocate for data-driven decision-making in various sectors.

Related Questions

How did Luke Peterson's experience in data analytics influence his approach to strategic communications?
What specific strategies did Luke Peterson implement to improve COVID-19 vaccination rates through his role at the U.S. Department of State?
How does Luke Peterson blend qualitative and quantitative insights to support organizational change?
What awards and recognitions has Luke Peterson received for his contributions to data analytics and strategic communications?
In what ways has Luke Peterson's background in political science shaped his career in communications and analytics?
Luke Peterson
Add to my network

Location

Washington, District of Columbia, United States