Sign In

Luke Pritchard

Co-Founder at College Music Records

Luke Pritchard is the Co-Founder of College Music Records, a company he established in January 2015 in London, United Kingdom.1 He is a young entrepreneur who dropped out of law school to pursue his passion for music.3

Pritchard attended Wellington College from 2011 to 2016 and then studied Law at Lancaster University from 2016 to 2019.1 However, at the age of 22, he decided to leave his law studies to co-found College Music with his business partner Jonny Laxton.3

College Music Records Ltd. was officially incorporated on March 26, 2018, and is registered as a private limited company in London.2 The company's primary business activity is sound recording and music publishing.2

Pritchard and his team at College Music focus on creating and promoting "chill hop" or "lofi" music, which has gained popularity among the 15-35 age demographic for studying, relaxing, and background listening.3 He describes the genre as "easy listening" and believes it serves as an excellent accompaniment for work or relaxation.3

Under Pritchard's leadership, College Music has achieved significant success, with their YouTube channel amassing over 150 million views and about 1 million subscribers across all platforms.3 His innovative approach to music and business has helped establish College Music as a prominent player in the emerging lofi music scene.

Highlights

Feb 6 · terry.uga.edu
Music Business Certificate - Terry College of Business - UGA
Sep 8 · forbes.com
Chill Hop, Jazz Hop, LoFi, Whatever You Call It, It's Catching On ...
Interview: Luke Pritchard of The Kooks - Strathclyde Telegraph
Mar 12 · olfinasuit.com
Music and Fashion: Luke Pritchard - Wolf in a Suit
Music and Fashion: Luke Pritchard - Wolf in a Suit
Nov 18 · en.wikipedia.org
David Grellier - Wikipedia
Nov 27 · en.wikipedia.org
CMJ - Wikipedia

Related Questions

What inspired Luke Pritchard to drop out of law school and pursue music?
How did Luke Pritchard and Jonny Laxton meet and decide to start College Music?
What are some of the most popular tracks released by College Music?
How has Luke Pritchard's background in law influenced his approach to the music industry?
What awards has College Music won, and how have they impacted the company?
Luke Pritchard
Luke Pritchard, photo 1
Luke Pritchard, photo 2
Add to my network

Location

London, England, United Kingdom