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Luke Schmuecker

Partner / Director of Marketing at Shacksbury Cider

Luke Schmuecker is a partner and former Director of Marketing at Shacksbury Cider, a Vermont-based cider company.14 He joined Shacksbury in April 2016 and has been involved in the company for over 8 years.4 Schmuecker played a significant role in Shacksbury's brand strategy and creative direction, leading marketing efforts for six years.3

In addition to his work at Shacksbury, Schmuecker is the founder of Farnam West Creative, a creative agency based in San Diego.23 He has a background in marketing and business administration, holding a Bachelor of Science degree in Marketing.

Schmuecker has been involved in various aspects of the cider and beer industry. He is known for his expertise in cider production and has participated in collaborations between Shacksbury and other beverage companies, such as the joint effort with Modern Times Beer to create the Ping Pong hopped cider.1 He has also been involved in beer trading and shipping, as discussed in a podcast episode from 2016.5

As a partner at Shacksbury, Schmuecker has been instrumental in the company's growth and expansion. He has represented the brand at major events, such as the Newport Folk Festival, where Shacksbury made its debut and prepared 48 kegs of cider, marking their largest event production at the time.6

Highlights

Nov 13 · ciderculture.com
Collabo to Know: Shacksbury + Modern Times' Ping Pong Hopped ...
Collabo to Know: Shacksbury + Modern Times' Ping Pong Hopped ...
Jul 18 · stealthisbeer.com
Luke Schmuecker, The Beer Exchange & Shacksbury Cider
The Cider Chronicles: with Luke Schmuecker - Italian Wine Geek
The Cider Chronicles: with Luke Schmuecker - Italian Wine Geek

Related Questions

What inspired Luke Schmuecker to join Shacksbury Cider?
How did Luke Schmuecker's background in marketing influence Shacksbury's brand strategy?
What are some unique marketing campaigns Luke Schmuecker has led at Shacksbury?
How did the collaboration between Shacksbury and Modern Times come about?
What makes the Ping Pong cider unique compared to other ciders?
Luke Schmuecker
Luke Schmuecker, photo 1
Luke Schmuecker, photo 2
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Location

San Diego, California, United States