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Lux Narayan
Storyteller, Entrepreneur, Explorer, Author (in Jan 2021). More details at LuxNarayan.com.
Lux Narayan, also known as Lakshmanan Narayan, is a prominent entrepreneur and the Chief Executive Officer and Co-Founder of Unmetric Inc., a social media intelligence company. He co-founded Unmetric in 2010 alongside Kumar Krishnasami and Joseph Varghese, both of whom are also graduates of the Indian Institute of Technology (IIT) Madras. The company focuses on providing competitive intelligence services for social media, helping brands analyze their performance and strategies across various platforms like Facebook, Twitter, and LinkedIn.14
Education and Early Career
Lux Narayan holds a Bachelor of Technology (B.Tech) in Mechanical Engineering from IIT Madras (1989-1993) and an MBA from the Indian Institute of Management, Calcutta (1993-1995). Before founding Unmetric, he was involved with Vembu Technologies, an online data backup company, where he served as a co-founder.24 His diverse background includes roles in media planning, teaching at various educational institutions, and even early entrepreneurial ventures.
Unmetric's Impact
Under Narayan's leadership, Unmetric became recognized for its innovative approach to social media analytics. The platform provides insights into over 15,000 global brands, enabling marketers to benchmark their social media activities effectively. In 2019, Unmetric was acquired by Falcon.io, part of Cision Inc., which further expanded its capabilities within the marketing technology landscape.35
Current Endeavors
Following his tenure at Unmetric, Narayan co-founded StreamAlive in 2021, an audience engagement platform designed to enhance interaction during live sessions. This venture reflects his ongoing commitment to leveraging technology for better audience engagement in various formats—virtual, hybrid, and in-person.25
Personal Interests
Outside his professional life, Lux Narayan is known for his diverse interests ranging from stand-up comedy to trekking in the Himalayas. He is also a TED speaker and enjoys exploring various forms of storytelling.45
Lux Narayan's journey illustrates a blend of engineering expertise and entrepreneurial spirit, making significant contributions to the fields of social media analytics and audience engagement technology.
Highlights
This genius product-led-growth-hack helped create a two trillion dollar company.
The brilliant mind behind it was tasked with marketing a fledgling search engine with no real budget.
She came up with the idea of allowing other websites to install Google search boxes. The growth hack resulted in widespread and free exposure for the young and unknown startup.
It was product led growth and product led distribution, both at once.
Susan Wojcicki, who joined Google in 1999 as their 16th employee, knew about their existence only because she had a ringside view of its birth…
Her husband and she had rented out their garage to two engineers called Larry and Sergey.
She was also behind two of Google’s trajectory defining acquisitions: YouTube & DoubleClick.
Susan helped make YouTube what it is. She was its CEO from 2014 to 2023.
At the time, she famously took 15 weeks of maternity leave, something she strongly fought and advocated for on behalf of all mothers in the US workplace.
Susan Wojcicki died today, at 56.
RIP Susan, and thank you for helping define our world.
#google #obituary #growthhacking
And...we are Live. Now. On Product Hunt.
"Just put it in the chat" 💬 is our mantra for turning the Zoom engagement dial all the way to the right...
The StreamAlive App for Zoom is live on Product Hunt🌟 and I would love your support. You can find the link to the launch in my comment below.
Our app allows you to use Zoom-chat-powered, powerful, real-time interactions like Maps 📍, Word Clouds, Tetris-like tiles 👾, Polls, Spinner wheels 🎡, and lots more
Experience the future of interactive virtual meetings on Zoom 🌐✨
#zoom #engagement #meetings #events #webinars
