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Lydia Sum

Senior Strategic Analyst at FCB Chicago

Lydia Sum is a Senior Strategic Analyst at FCB Chicago, where she has contributed to notable campaigns such as "The Last Barf Bag" for Dramamine, which received recognition at the 2024 Cresta Awards.1 She previously held the position of Analytics Supervisor at FCB Chicago from April 2021 to June 2023.2 Lydia is an alumna of the University of Chicago, graduating in 2019 with a background in Public Policy and Psychology. Her professional focus includes marketing and analytics, reflecting her interest in data-driven strategies for creative campaigns.2

Highlights

The Last Barf Bag - 9: Integrated Campaign - Cresta Awards
The Last Barf Bag - 9: Integrated Campaign - Cresta Awards
Jan 1 · liaentries.com
2024 Winners and Finalists - London International Awards

Related Questions

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Lydia Sum
Lydia Sum, photo 1
Lydia Sum, photo 2
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Location

Chicago, Illinois