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Lyle Yetman

Group Creative Director, McKinney

Lyle Yetman is the Chief Creative Officer at McKinney, a position he assumed in February 2024.3 Prior to this role, he served as an Executive Creative Director at the agency.1 Yetman has been with McKinney for over 9 years, where he has overseen work for clients such as ESPN and Little Caesars.2

Yetman's career in advertising began after obtaining his master's degree from the VCU Brandcenter. He started at Butler, Shine, Stern & Partners (BSSP), where he worked on accounts including MINI, Chipotle, and Google.2 His work has earned recognition from prestigious industry awards such as the One Show, Cannes Lions, Art Directors Club, Communication Arts, and the Effies.2

Known for his storytelling abilities and creative approach, Yetman has been particularly proud of his work with Little Caesars, describing it as a "fantasy brand" that has exceeded his expectations.1 He was instrumental in the "Thin Crust Summer" campaign, which drew inspiration from 1980s summer movie aesthetics and nostalgia.1

Yetman's LinkedIn profile (username: lyle-yetman-72972110a) reflects his current position as Chief Creative Officer at McKinney, showcasing his career progression within the agency.3

Highlights

Nov 14 · lbbonline.com
5 Minutes with… Lyle Yetman | LBBOnline
Oct 2 · mmaglobal.com
Lyle Yetman - MMA Global

Related Questions

What inspired Lyle Yetman to transition from account management to creative direction?
How did Lyle Yetman's work on the Little Caesars 'Thin Crust Summer' campaign impact his career?
What are some of the biggest challenges Lyle Yetman has faced in his role at McKinney?
How does Lyle Yetman's background in storytelling influence his approach to advertising?
What other notable campaigns has Lyle Yetman worked on at McKinney?
Lyle Yetman
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Location

Durham, North Carolina, United States