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Lynda Liu

Head of Marketing at Place Exchange

Lynda Liu is the Head of Marketing at Place Exchange, a company that specializes in programmatic out-of-home (OOH) advertising.1 She has been with Place Exchange since December 2019, initially joining as the Director of Marketing before being promoted to her current role in October 2022.1

Professional Background

Lynda has extensive experience in marketing, particularly in the tech and media sectors. Her expertise includes:

  • Brand building
  • Messaging development
  • Audience engagement
  • Content creation
  • Integrated marketing strategies

Prior to her role at Place Exchange, Lynda held marketing positions at several other companies:

  • Director of Marketing at Emogi Technologies (October 2016 - March 2019)
  • Director of Marketing at Celtra, Inc. (September 2015 - May 2016)
  • Co-Founder and Marketing Consultant at Taylor & Liu (May 2016 - October 2016)

Responsibilities at Place Exchange

As Head of Marketing, Lynda is responsible for:

  • Sales enablement
  • Product marketing
  • PR communications
  • Corporate branding

She has been instrumental in analyzing and reporting on programmatic OOH trends, contributing to industry publications and sharing insights on the growth of this advertising sector.23

Additional Pursuits

Outside of her primary role, Lynda is also known for:

  • Hosting and producing "Feast Meets West," a podcast on Heritage Radio Network about Asian food (June 2016 - July 2021)
  • Organizing #NOBSMKTG meetups for marketers

Lynda's diverse experience and her current position at Place Exchange have established her as a knowledgeable voice in the programmatic OOH advertising industry.

Highlights

Sep 6 · linkedin

Hey LinkedIn network - Do you know any freelance graphic designers & animators? I've got work!

Nov 14 · linkedin

Do I know anyone in product, media planning, or partnerships looking for a new position? Check out all our open roles at Place Exchange and reach out to me for more info.

https://lnkd.in/eYQF8Tct #hiring #careers #dooh #advertising #programmatic

Related Questions

What are some of Lynda Liu's most notable achievements at Place Exchange?
How did Lynda Liu's role at Emogi Technologies influence her marketing strategies?
What makes Place Exchange's approach to programmatic OOH unique?
How has Lynda Liu's podcast, Feast Meets West, impacted her career?
What are the key trends identified in Place Exchange's semi-annual Programmatic OOH Trends Report?
Lynda Liu
Lynda Liu, photo 1
Lynda Liu, photo 2
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Experience

Head of Marketing at Place Exchange (October 2022 - Present)
Director of Marketing at Place Exchange (December 2019 - October 2022), Host & Producer at Feast Meets West (June 2016 - July 2021), Director of Marketing at Emogi Technologies (October 2016 - March 2 at Draftfcb (July 2007 - May 2008)

Education

B.S. in Communication Studies from New York University

Location

New York, New York, United States