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Lynn W. Phillips, PhD.
Award winning scholar and teacher at Stanford Business School, executive educator and consultant in CX Engineering to leading enterprises globally, founder of Reinventures, currently on staff at Berkeley Research Group
Dr. Lynn W. Phillips is a distinguished expert in customer experience (CX) engineering and customer-centric strategy, currently serving as the Founder and Managing Director of Reinventures, a boutique executive education firm. He holds a PhD from Northwestern University's Kellogg School of Management and has extensive experience in teaching and consulting across various industries globally.
Academic and Professional Background
Dr. Phillips has held faculty positions at prestigious institutions, including Stanford University’s Graduate School of Business, Harvard University, Northwestern University, Rice University, and the University of California, Berkeley’s Haas School of Business. His work focuses on developing frameworks and methods that help businesses create compelling customer-value propositions (CVPs) and effective value-delivery systems (VDSs) tailored to meet customer needs.13
He has contributed significantly to the field of customer experience through his research and publications, which span marketing, social psychology, and public policy. Notably, he co-authored a book titled Customer Experience Engineering in Aerospace-Defense, which outlines best practices in CX engineering for the aerospace and defense sectors.14
Contributions and Impact
Dr. Phillips has been instrumental in supporting over two hundred new business initiatives, leveraging digital technologies such as artificial intelligence and machine learning to enhance customer experiences. His insights are particularly valuable to startups and established companies looking to innovate and transform their customer engagement strategies.12
In recognition of his impact as an educator, he was honored by Stanford’s Class of 1985 as one of the professors who significantly influenced their careers.1
Current Role
As the Managing Director of Reinventures, Dr. Phillips continues to provide executive education and consulting services, focusing on customer experience and strategic innovation.35
Highlights
“I started work at Sandia National Labs in 1993 and met David Williams shortly after, who held various positions in senior leadership at the Labs. He was more than a client, a mentor who helped me to navigate the complex customer value delivery chain of the National Labs and understand the often unheralded incredible value that it provides the nation. He has the perspective of one who has successfully leveraged the ideas in our client-centric methodology across numerous market spaces, sectors and applications, a Yoda-like resource on best practices.”
I am proud to announce the publication of our ground-breaking book, “Customer Experience Engineering in Aerospace and Defense.” This book is the culmination of some thirty years of experience working in academia, the A&D industry, and the commercial sector. It was written in collaboration with my co-authors, Dr. Stanton Sloane and Mel Hughes, two highly experienced A&D executives, with whom I have partnered on many engagements over the past quarter century supporting some of the largest and most critical defense contract wins. The methods have also been applied to program execution, helping to maintain high marks for customer satisfaction and contributing to additional contract wins. The book describes the process and techniques which we brought to these engagements and the resulting tremendous beneficial impact on their respective businesses and customers. This book is a must-read for A&D leaders and practitioners who are competing in a rapidly changing landscape to win new work and those who are responsible for delivering on promises made to customers in the process. To see press release: https://lnkd.in/gjmtxZJr For more details about the book, please visit https://lnkd.in/gWuPNm5T
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